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This course is designed for individuals who wish to pursue a career as an entrepreneur, whether that be starting a new organisation or developing entrepreneurial and innovative projects within existing organisations. You will be equipped with specialist and in-depth understanding of entrepreneurship and innovation together with practical skills, enhancing your employability.

The course draws upon the highest level of theory and practice in this field and builds on the extensive research and teaching expertise of academics within the School of Management. The content of this course is continually updated to reflect contemporary issues and areas of interest, such as family business management, entrepreneurship and consultancy, and social entrepreneurship.

On graduating you will have a critical understanding of entrepreneurship and innovation research, an appreciation of the impact of entrepreneurship and innovation and the processes and practices at every level. You will look at venture creation, innovation, consultancy, financial planning, entrepreneurial marketing, social entrepreneurship and family business management.

Our course is enriched with the knowledge and expertise shared by our visiting speakers which include entrepreneurs running successful and in many cases, highly innovative business.

As a student of the School of Management you will join an intellectually stimulating, friendly and supportive research environment and, through working closely with our expert and experienced academic staff, you will be in a position to realise your potential.

  • Excellent position to be a successful business owner or manager by gaining a deep understanding of entrepreneurship and innovation, coupled with a practical set of skills and the beginning of an effective business network.
  • Scholarship Opportunity with Santander who are offering a tuition fee waiver of £5,000.
  • Flexibility to tailor your studies to suit your specific areas of interest, such as marketing communications, e-business and accounting..
  • Outstanding research; Royal Holloway sits in the top 25% of UK universities for research which is rated as ‘world-leading’ and ‘internationally excellent’. 
  • Latest thinking and exciting intellectual challenges provided by academics who are at the frontiers of their subjects.
  • Inspiring international community; 60% of our Management students come from overseas, with over 130 countries represented across Royal Holloway's student body.

Course structure

Core modules

  • Venture Creation and Financial Planning
  • Innovation
  • Entrepreneurial Marketing
  • Entrepreneurship and Consultancy
  • Dissertation Preparation and Research Methods
  • Independent Business Research Project

Optional modules

In addition to these mandatory course units there are a number of optional course units available during your degree studies. The following is a selection of optional course units that are likely to be available. Please note that although the College will keep changes to a minimum, new units may be offered or existing units may be withdrawn, for example, in response to a change in staff. Applicants will be informed if any significant changes need to be made.

  • Family and Small Business Management
  • Ethics and Social Entreprenuership
  • Sustainability and Accounting
  • Communication Issues in Accounting
  • Services Marketing
  • Arts Marketing
  • Marketing Communications
  • Consumption, Markets and Cultures

Teaching & assessment

The courses are interactive, usually offering a lecture-style background of key theories and principles in the first part, and more practical activities, exercises and group discussions in the second part of the lectures. Guest lectures are invited in different classes to give students a real-world experience on entrepreneurship. Participation from students in the classroom is a key principle for learning.

Outside the classroom, in the Autumn Term we organise a field trip to an entrepreneurship hub, and in the Spring term we organise a field trip to a small business. These provide more opportunities to visit and learn from real entrepreneurs in their environment, giving more opportunities to advance their ideas after their studies. In addition, entrepreneurship activities from student societies on campus could be integrated in the teaching process to bridge theory and practice. 


Assessment is carried out by a variety of methods. In the classroom, you will engage in a number of activities, simulations, case-study discussions and presentations where you will receive instant feedback from you lecturers.

Formal assessments include coursework in the form of individual or group assignments, but also presentations, posters, or digital media content creation depending on the course. Examinations are towards the May exam period and in-class test could take place during the last weeks of each course.

After the teaching term, students will be allocated a supervisor that will guide them through an Independent Business Research Project. The year-in-business students will be allocated a mentor that will follow their progress and work, assisting them in keeping a log and writing a similar final project. This final project gives an opportunity to test learn concepts and ideas in practice in a real business context via research and analysis. 

Your future career

On graduating with a Masters degreein Entrepreneurship from Royal Holloway you will be highly employable and have a variety of career paths available, including: product development/research, business planning, growth and operations/strategic management in existing businesses, creating new businesses, providing business support and advice or specialising in entrepreneurship policy, research and education. You will also have a solid foundation to continue PhD studies.

“Through the guest lectures, I was introduced to the concept of sweat equity, taking part in a start-up in return for an equity share. I met an established entrepreneur who was starting a new venture, The Inner Circle, after lots of brainstorming and negotiation we started the company. The course widened my horizon in the field of Entrepreneurship. It helped me open an eye towards opportunities, understand the types of entrepreneurship and showed me the different aspects involved. The guest lectures are very inspiring and provide a door to London’s start-up scene.” Michael Krayenhoff (MSc Entrepreneurship, 2011)

“My degree has given me a solid theoretical framework with practical skills and the confidence to be my own boss” Kola Akinola,Founder of Travelsoul and Co-founder of Savvykids, (MSc Entrepreneurship, 2013)

Visit the Entrepreneurship and Innovation - MSc page on the Royal Holloway, University of London website for more details!




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