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This course will help you acquire a strong understanding of economics, management and marketing principles, through both practical application and contemporary theory.
By studying both economics and marketing together, you will be able analyse how individuals and organisations can evaluate different approaches as part of their decision-making process.
Modules may include: Macroeconomics in a Global Context, Economics and Strategic Analysis, Marketing Theory and Practice, Research Methods, Managing Advertising and Communications, International Trade Theory and Policy, Economics of Emerging Markets
You will also select one elective module, which might include: Strategic E-Marketing, Consumer Culture and Behaviour, or Strategic Customer Engagement.
Dissertation - The
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Applicants will normally hold an undergraduate degree in economics, accounting, finance, politics, public policy, banking or any other business-related subject with a minimum pass of 2:2, or equivalent overseas qualification, or an equivalent professional qualification.
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