Our E-Business MSc combines leading technology, business strategies, entrepreneurship and organisational behaviour. It will prepare you to take total leadership on any e-business initiative.
A modern e-business firm not only markets and sells online, but also integrates its sales systems with its internal systems in real-time.
This makes it possible to easily invoice and update the order status of clients. At the same time the systems have to interact with a vast network of partners who manufacture and dispatch the products to consumers. This success relies on a strong customer-centric organisational culture.
What you'll learn
You will learn how companies plan, implement and conduct electronic business with customers, suppliers and partners - from start-ups to multinational corporations.
You will also learn how e-business integrates with internal systems such as logistics, operations and finance.
The course will also support your personal development, shape your entrepreneurial mind-set and enhance your employability prospects. We will prepare you to succeed in the modern e-business world.
On completion of the course you will demonstrate knowledge of: -The business value of contemporary technologies -Your personal development as an entrepreneur and intrapreneur -The feasibility of disruptive business models -How to foster innovation in firms -Business planning and new ventures -The link between business strategy and e-business systems -Business processes, such as the ones involving customers and suppliers -Business intelligence systems -Programme and project management -Organisational alignment for the attainment of e-business benefits -The mutual impact between technology and organisations
Other topics you will cover include: -Participatory analysis of e-business issues -Business processes design -E-business systems integration -Stakeholder analysis in e-business environments -Organisational structures and innovation -Technological change in society -Government policy on technology and innovation
This course is designed for professionals from any academic background who want to take general responsibility for e-business initiatives in any function of a company. This ranges from internet operations to internal systems, technology start-ups to multinational corporations, and includes product and service providers.
Our graduates progress into careers as e-business consultants, information system managers or project managers. The course is also relevant to industry analysts and product development managers in the e-business sector.
Many graduates from our E-Business courses have worked for international companies, such as: -Google -Yahoo -IBM -Dell -Accenture -KPMG -Ernst & Young -PwC -Hewlett-Packard -The Hut Group -Travix International -Hitachi Solutions -BAE Systems Applied Intelligence -Ctrl-Shift -HSBC -Lloyds Banking Group -GlaxoSmithKline -Datwyler -Walmart
Other graduates have used their acquired expertise to start up their own companies, or develop their family business.
E-Business - MSc
page on the Newcastle University website for more details!
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