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Course content

Our E-Business MSc combines leading technology, business strategies, entrepreneurship and organisational behaviour. It will prepare you to take total leadership on any e-business initiative.

A modern e-business firm not only markets and sells online, but also integrates its sales systems with its internal systems in real-time.

This makes it possible to easily invoice and update the order status of clients. At the same time the systems have to interact with a vast network of partners who manufacture and dispatch the products to consumers. This success relies on a strong customer-centric organisational culture.

What you'll learn

You will learn how companies plan, implement and conduct electronic business with customers, suppliers and partners - from start-ups to multinational corporations.

You will also learn how e-business integrates with internal systems such as logistics, operations and finance.

Your development

The course will also support your personal development, shape your entrepreneurial mind-set and enhance your employability prospects. We will prepare you to succeed in the modern e-business world.

On completion of the course you will demonstrate knowledge of:
-The business value of contemporary technologies
-Your personal development as an entrepreneur and intrapreneur
-The feasibility of disruptive business models
-How to foster innovation in firms
-Business planning and new ventures
-The link between business strategy and e-business systems
-Business processes, such as the ones involving customers and suppliers
-Business intelligence systems
-Programme and project management
-Organisational alignment for the attainment of e-business benefits
-The mutual impact between technology and organisations

Other topics you will cover include:
-Participatory analysis of e-business issues
-Business processes design
-E-business systems integration
-Stakeholder analysis in e-business environments
-Organisational structures and innovation
-Technological change in society
-Government policy on technology and innovation

Career focus

This course is designed for professionals from any academic background who want to take general responsibility for e-business initiatives in any function of a company. This ranges from internet operations to internal systems, technology start-ups to multinational corporations, and includes product and service providers.

Our graduates progress into careers as e-business consultants, information system managers or project managers. The course is also relevant to industry analysts and product development managers in the e-business sector.

Many graduates from our E-Business courses have worked for international companies, such as:
-Google
-Yahoo
-IBM
-Dell
-Accenture
-KPMG
-Ernst & Young
-PwC
-Hewlett-Packard
-The Hut Group
-Travix International
-Hitachi Solutions
-BAE Systems Applied Intelligence
-Ctrl-Shift
-HSBC
-Lloyds Banking Group
-GlaxoSmithKline
-Datwyler
-Walmart

Other graduates have used their acquired expertise to start up their own companies, or develop their family business.

Visit the E-Business - MSc page on the Newcastle University website for more details!

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