Xi’an Jiaotong-Liverpool University Featured Masters Courses
Swansea University Featured Masters Courses
Full time See Course MSc 1 year full time

About the course

Our E-Business (E-Marketing) MSc combines business strategies, leading technology, entrepreneurship and organisational behaviour. You will develop as a top expert in attracting, engaging and retaining customers by using e-business systems.

About this course

This course addresses the full customer relationship cycle, which includes marketing, sales and service. 

Customers are at the core of all winning corporate strategies. An e-commerce business markets products based on the tracking of consumer activities on the internet. Enterprise systems and service personnel must be able to fulfil the requirements of clients once sales materialise. They must also be able to solve or escalate any concern at any point of the interaction. 

This

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Entry Requirements

A 2:1 honours degree, or international equivalent, in any subject.

English Language Requirements:
To study this course you need to meet our Band 6 English Language Requirements.

Direct Entry: IELTS 6.5 overall (with a minimum of 6.0 in all sub-skills).


Fees

See Fees and Funding tab in the Programme information in online Prospectus.
Please see the university website for further information on fees for this course.

Course Content


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