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Disruptive Market Innovation Through Design - Short Course

Royal College of Art School of Design

Part time July Other 14 - 17 Jul 2020

About the course


This course explores the new thinking needed to achieve step-change innovation. The Disruptive Market Innovation Through Design course is split into two different stages: 

  1. Evolutionary stage
  2. Participants will consider the role of iteration in product design. 
  3. Revolutionary stage
  4. Participants will approach the product from an entirely new perspective. 

A key outcome at the end of the course is that participants will compare and reflect on the two approaches.What will I learn?

Through a mix of seminars and hands-on experience you will learn to:

  • objectively analyse the features and benefits of a product
  • create ideas that evolve products, taking them an iterative step forward
  • understand the need for step-change innovation
  • use extreme idea-generation techniques, such as idea

Read more about this course

Entry Requirements

Activities will be intense and stimulating but no prior knowledge or experience is required. Innovation is driven by difference and diversity, and we welcome people from all disciplines and backgrounds.

Participants must:

- have a collaborative attitude, as the course will be carried out in teams
- have a good level of English language.
- be 18 years or over.


Early bird offer until 28 February 2020: £1,080, Regular price: £1,200.

Course Content

Where is Royal College of Art


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