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Course content

OVERVIEW

Digital has changed the game for sports business forever. Teams, leagues and federations no longer compete with each other; the new competitors are digitally-based activities such as social media, video streaming and gaming. Some analysts have even observed sport to be the most disrupted of all industries. 

Digital is more about aligning strategy and the organization to behaviours and expectations of modern fans than it is about technology. 

Ultimately, digital is about growth and therefore 'Managing Digital Transformation in Sports' has been purposely developed for football and sport organisations to explain the digital challenge to sports leaders, managers and professionals in a way that will enable organization and career growth.  

It is a modern reality that whilst business models in sports are still adjusting to the new data and fan-first reality of the digital era, a new breed of technologies such as virtual and augmented reality have arrived to push the economy further into competition for personalized and immersive experiences. 

 Through all of this volatility, the principles that are needed to navigate digital disruption in our own roles and organizations are now understood. 'Managing Digital Transformation in Sports' takes lessons from all industries in the digital economy and combines them with football and sports business best practices to deliver a master class for career and business transformation. 

PROSPECTUS

You can download the program prospectus here.

AIMED AT:

The program is aimed at professionals looking to improve their digital literacy so that they can more effectively lead and contribute to business transformation in a sports/football organization. 

 

It is the first program focusing on the transformation and specialization of digital business in the sports industry. 

 

 KEY BENEFITS OF THE PROGRAM INCLUDE:

  • World class curriculum and teaching by faculty from the the top football clubs, governing bodies, sports brands, media outlets and athlete representation firms worldwide.
  • Peer-to-peer learning through virtual lectures, online classroom discussion groups, project reviews and 360° feedback.
  • Selective entrance criterion ensuring quality for the program and optimizing networking opportunities

PROGRAM CONTENT

To ensure you are fully prepared for a wide range of professional challenges, the course curriculum covers all business areas across the sport industry.

The well-rounded curriculum is divided into four terms that cover the following areas:

 

TERM 1 - SPORTS BUSINESS IN DIGITAL

 MODULE 1.A: INTRODUCTION

Overview: How the digital economy and fan behaviours are redefining sports business responsibilities

- Sports Business Digital Tipping Point

- Sports Business 10 Digital Age Responsibilities

 

MODULE 1.B: DIGITAL TRANSFORMATION

Overview: Overcoming the buzz of digital transformation and digital maturity

- Digital Transformation defined

- Digital Maturity defined

 

 

TERM TWO: ACHIEVING DIGITAL MATURITY

Overview: Examination of what to do (and not to do) to become a digitally mature organization

 

MODULE 2.A: DIGITAL MATURITY SUCCESS FACTORS (PART ONE)

- Overcoming barriers to digital transformation

- Leadership and Strategy

- Culture and Governance

- Business Model Innovation

MODULE 2.B: DIGITAL MATURITY SUCCESS FACTORS (PART TWO)

- Fan centred design

- Corporate success factors (e.g., IT, Finance, Marketing)

- Open Innovation

 

TERM THREE: BECOMING A SOCIAL BUSINESS

 

MODULE 3.A: MARKETING WITH ANALYTICS

Overview: How analytics is re-defining the marketing function and creating markets of one

- Digital Marketing Models

- Digital Marketing Capabilities

- Sources of fan data

- How marketing data is used in sports business

- Best practices and case studies

 

MODULE 3.B: BECOMING A SOCIAL BUSINESS

Overview: Aligning the business to the connected fan- Social Media Platform Selection

- Monetizing Digital and Social Media

- Social Media Best Practice and Trends

- Mobile Apps

- Esports

 

TERM FOUR: DATA AND TECHNOLOGY

Overview: Becoming a data and analytics master

MODULE 4A: DATA STRATEGY

- Data and Analytics / Artificial Intelligence

- Establishing a data-enabled culture

- Innovating with data

- Best practices and case studies

 

MODULE 4B: DIGITAL TECHNOLOGIES AND THEIR USE IN SPORTS BUSINESS

Overview: A non-technical take of the technologies impacting society and the business of sport

- Internet of Things

- Cloud Computing

- Mobile Computing

- Digital and Social Media

- Augmented and virtual reality

- Blockchain



METHODOLOGY

You will benefit from the latest technology-enabled education and an interactive methodology that combines live web conferences led by top football industry professionals with an integral online platform through which the contents of the program are delivered.

FACULTY

The program brings together international industry executives from the top sports clubs, governing bodies and corporations across the world to provide candidates with the most relevant and up-todate information from the football industry through online guest speaker sessions.  

 

This course is led by Stephen Bourke, Sports Business Strategist and Digital Analyst. Stephen is an internationally experienced sports business specialist from Australia presently working in Qatar. He is a global executive board member of Sport and Entertainment Alliance In Technology (SEAT) Conference in the USA. Stephen’s passion for understanding the impact that the digital economy is having on sports business has led to him becoming the fi rst person to develop and deliver content online to inspire other sports professionals own transformation in our new digital-first reality.

 

The Sports Business Institute have provided training to executives from across the football industry at a global level including clubs, federations, and media outlets such as FIFA, Club Wembley, Liverpool FC, Manchester United, Manchester City FC, West Ham United, PSG, Inter Milan, Juventus, Galatasaray, the Mexican Football Federation among numerous other top sports properties.

REGISTRATION PROCEDURE

1. Visit http://www.sbibarcelona.com/events/managing-digital-transformation-in-sports

2. Click on the button "Secure your spot here"

3. Fill out online registration form on this page

4. Secure a spot in the program by paying a 50 Euro application fee. You must fill out the form on this page and click on the "Register" button.

5. Once the application fee has been paid a member of our team will contact you to confirm your registration. 

6. You must then complete the balance of your course tuition fee of 2,950 Euros* by bank transfer.


Visit the Digital Transformation in Sport - Online Certificate page on the Sports Business Institute Barcelona website for more details!

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