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Digital Service Design MSc

Course Description

What is Digital Service Design? It’s the art of building customer experiences with a strong digital element.

This new multi-disciplinary course is designed to help graduates develop cutting-edge user experience design techniques for designing digital products and services. The course features close integration with leading digital companies to help you develop deep knowledge of both design theory and practice as well as to equip you for employment in the digital sector.

The course has been designed in collaboration with Wilson Fletcher, a leading digital design studio, to closely mirror current professional practices. The course includes two industry internships, networking opportunities, one-to-one mentoring from experienced professionals and the opportunity for a company-sponsored dissertation project.

Throughout the course, you will be working closely with leading digital-industry figures from organisations such as:

BBH LBI The Guardian
D4SC Marks & Spencer Tribal / DDB
Friday Mace & Menter UsTwo
Furthermore ORM Virgin Media
FutureHeads RBS W12
The Guardian RMA consulting Wired UX Ltd
HUGE SapientNitro
Hugo & Cat Telegraph media group


The main aim of the course is to prepare students for roles in the fast-growing digital industry by providing a course led by industry experts and practitioners. By the end of the course you will be able to:

Generate ideas and turn them into viable concepts and working prototypes.

Work in multidisciplinary teams in a studio setting and take responsibility for your work.

Problem-solve and design for both user and business needs.

Understand the skills, tools and methodologies necessary to develop compelling strategies, products and services.

Design and develop experiences, products and services of high quality with digital media at their core.

Demonstrate a critical and practical understanding of the issues relevant to digital service design and their use in the context of modern industry and commercial environments.

Have a thorough and clear understanding of the methodologies and professional skills necessary for effective digital service design in a business environment.

Reflect, critically and in-depth, on relevant aspects of the state-of the art of both the practice and theory of digital service design.

Visit the Digital Service Design MSc page on the Brunel University London website for more details!

Entry Requirements

A UK first or second class (2:1) Honours degree or equivalent internationally recognised in any discipline. An interest in technology, human computer interaction, communication and design is required.Applicants with other qualifications with industrial experience (that is relevant to the subject area) may be considered and will be assessed on an individual basis. Industrial certifications may be taken into account. Such applicants may be required to attend an interview . Entry criteria are subject to change.

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Recipient: Brunel University London

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