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Course content

About the course

What is digital service design? It’s the art of building customer experiences with a strong digital element.

This new multi-disciplinary course is designed to help graduates develop cutting-edge user experience design techniques for designing digital products and services. The course features close integration with leading digital companies to help you develop deep knowledge of both design theory and practice as well as to equip you for employment in the digital sector.

The course has been designed in collaboration with Wilson Fletcher, a leading digital design studio, to closely mirror current professional practices. In the course, you will have the opportunity to apply for an industry internship at the end of your third term. Additionally, some of our digital design partners may also offer dissertation opportunities.

Aims

Brunel’s MSc course in Digital Service Design prepares you for roles in the fast-growing digital industry by providing a programme led by industry experts and practitioners.

By the end of the course you will be able to:

Generate ideas and turn them into viable concepts and working prototypes.
Work in multidisciplinary teams in a studio setting and take responsibility for your work.
Problem-solve and design for both user and business needs.
Understand the skills, tools and methodologies necessary to develop compelling strategies, products and services.
Design and develop experiences, products and services of high quality with digital media at their core.
Demonstrate a critical and practical understanding of the issues relevant to digital service design and their use in the context of modern industry and commercial environments.
Have a thorough and clear understanding of the methodologies and professional skills necessary for effective digital service design in a business environment.
Reflect – critically and in-depth – on relevant aspects of the state-of the art of both the practice and theory of digital service design.

Course Content

Typical Modules:

Digital Design Methodologies
Digital Innovation
Systems Project Management
Digital Service Applications
Research Methods
Data Visualisation
Dissertation

Special Features

Quality internships
You will have the opportunity to apply for an internship with a high-profile company.

As a result of enrolling on this course, you will have the opportunity to form a network of industry contacts which will be invaluable when you enter into the world of employment.

You will work on a number of individual and group practical projects based on real-world briefs.

You will develop the technical, interpersonal, creative and strategic skills needed to succeed in the digital service design industry.

A cutting edge programme
You will explore areas of design and rapid prototyping, innovation methodologies, interview and workshop facilitation, journey mapping, customer research methodologies, project management and how to develop and present actionable recommendations and much more.

Women in Engineering and Computing Programme

Brunel’s Women in Engineering and Computing mentoring scheme provides our female students with invaluable help and support from their industry mentors.

Teaching

You will be taught by our lecturers and practising researchers, through a mixture of lectures, seminars, lab sessions, guest lectures from industry experts, talks and workshops. We will thus be providing you with theory-based teaching that is based on up-to-date research in this exciting area.

Academics and guest lecturers on the course come from a wide variety of backgrounds and have experience working on high-profile projects at companies like Wilson Fletcher, Marks & Spencer, The Telegraph, W12, Virgin Media, BBH, IDEO, Friday, SapientNitro, RBS, Hugo & Cat etc.

Assessment

You will be assessed through a combination of coursework, examination and dissertation. You will also produce a portfolio of evidence for the Digital Design Methodologies module. Examinations are held in May.

Work Placements

This course is focused on employment and students have the opportunity to undertake an internship after they complete their dissertation. Digital design companies potentially offering internships include: Wilson Fletcher, ORM, Hugo & Cat, DDB, Furthermore, BBH, The Guardian, M&S, W12, Friday, UsTwo.

Selected students may also have the opportunity for a company-sponsored dissertation project in term three.

Visit the Digital Service Design - MSc page on the Brunel University London website for more details!

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