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Digital Service Design MSc

Course Description

Digital Innovation

The aim of this module is to develop knowledge and skills necessary for the implementation of digital business models and technologies intended to realign an organization with the changing demands of its business environment (or to capitalise on business opportunities). Example topics of study include: understanding and justifying change, change management, digital business models, managing technology risks, ethical issues in change.

Systems Project Management

This module examines the challenges in information systems project management. Example topics of study include traditional project management techniques and approaches, the relationship between projects and business strategy, the role and assumptions underpinning traditional approaches and the ways in which the state-of-the-art can be improved.

ICTs and Strategic Change

The aim of this module is to develop a critical awareness of the central issues and challenges in introducing information and communication technologies (ICTs) as part of a programme of strategic change in contemporary organisations.

Data Visualisation

The aim of the module is to develop the reflective and practical understanding necessary to visually present insight drawn from large heterogeneous data sets (eg to decision-makers). Content will provide an understanding of human visual perception, data visualisation methods and techniques, dashboard and infographic design, augmented reality. An emphasis is also placed on visual storytelling and narrative development.

Digital Design Methodologies

The aim of this module is to develop an in-depth understanding of digital methodologies and approaches to allow you to select the most appropriate method for any given project or challenge. An emphasis is also placed on developing the core design and communication skills, and professional practices needed to work effectively in modern multidisciplinary digital teams. As part of this module there will be a three week work placement with a digital design company in term one.

Digital Service Applications

The aim of this module is to provide students with the opportunity to apply the methods and further develop skills learned on the Digital Design Methodologies module in term one within the context of a variety of real-world projects. This will allow students to develop their experience of applying the appropriate techniques in real-world scenarios. This module will develop students’ understanding of the type of role they would like to pursue in the digital service design industry. As part of this module there will be a three week work placement with a digital design company in term two.

Dissertation (including Research Methods)

Your dissertation is an opportunity to showcase your project management and subject specific skills to potential employers, and also serves as valuable experience and a solid building block if you wish to pursue a PhD on completion of the MSc. You will be encouraged to critically examine the academic and industrial contexts of your research, identify problems and think originally when proposing potential solutions that serve to demonstrate and reflect your ideas. In addition, there may be an opportunity to undertake an industry-based dissertation project

Entry Requirements

A UK first or second class (2:1) Honours degree or equivalent internationally recognised and usually come from a and usually come from an Arts, Design, Social Sciences, Computer Science or Humanities backgroundApplicants with other qualifications with industrial experience (that is relevant to the subject area) may be considered and will assessed on an individual basis and industrial certifications may be taken into account (such as those provided by organisations such as Microsoft and Sun for example). Such applicants may be required to attend an interview

Course Fees


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