The UK currently has a digital marketing skills gap, and this MSc aims to provide you with the necessary knowledge and skills to pursue or enhance a career in marketing with specialist digital marketing expertise.
Why Study Digital Marketing with us?
Taught at our Warrington Campus, this course is ideal for marketing practitioners who wish to gain digital media skills and knowledge, or graduates who are interested in a digital marketing career and want to increase their job prospects in this growing industry sector.
Our course has been designed in partnership with leading digital practitioners and the Institute of Direct and Digital Marketing to make sure it provides you with the skills and knowledge needed by industry. As a result, there is also an opportunity for successful students to achieve further professional recognition.
What will I learn?
You will learn about key areas of digital marketing strategy, the application of digital technologies and how to monitor campaigns. This includes the development of practical and creative skills in email marketing, search engine optimisation (SEO), online advertising, website usability, mobile applications, market segmentation, affiliate marketing, online PR and social media.
It will enable you to develop a digital marketing plan, including devising and implementing online acquisition, conversion and retention campaigns, and to understand digital media techniques.
How will I be taught?
The course is taught by the Warrington School of Management in partnership with the Department of Media.
You will have access to contemporary practical IT suites located on Warrington Campus, including 24/7 access to the onsite library.
A first degree in a complementary area, usually 2:2 or above, and/or suitable work experience, is required. Applicants whose first language is not English must provide evidence of proficiency to IELTS 6.5 with no less than 5.5 in each band or equivalent.
Recipient: University of Chester
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