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Digital Marketing Strategy - MSc


Trinity College Dublin School of Business

Full time September MSc 1 year full-time

About the course

Students will be introduced to the overall digital marketing ecosystem focusing on the skills you will need to effectively plan, design and implement strategies that add value to organisations.

92% rate of employment post-graduation.*

Programme at a Glance

  • Start Date: September 2021
  • Duration: 12 months
  • Delivery: 12 taught modules. You will be assessed through a mixture of written exams and continuous assessment
  • NFQ Level: 9
  • Ranked 1st in the world for E-Business and Digital Marketing (Eduniversal 2018)

Programme Information

MSc Digital Marketing Strategy focuses on digital design and user experience as well as the digitalisation of interactions between paying customers, free users and business to understand how corporations do business in a digital world. Students will also learn how to master

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Entry Requirements

A minimum 2.1 honours degree or international equivalent. If you have yet to complete your degree, submit your most recent transcripts. If your transcript is not in English, please also supply a certified translation;
Two academic referees;
Work experience (optional);
An English competency exam (see below for accepted qualifications);
A GMAT score may be requested in certain cases but is not required upon application.


Course Content



Where is Trinity College Dublin


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Student Profile(s)

Jakob Zitzow, MSc in Digital Marketing Strategy Graduate 2018

The time at Trinity College Dublin and within the Digital Marketing Master programme was one of the most important and pathbreaking times in my life looking back on it. Having some work experience before joining the Master program made me a bit unsure if it would be the right choice for me., mainly because I wanted to be able to get back into a role minimum at the same level like before after the programme.

It turned out that I could not have done a better choice with the programme at Trinity! I was not only able to increase my skill set significantly within the area of digital marketing, I was also able to get so much insights into the Dublin tech environment and build up a network within.

Regarding the content of the programme, I can just say how well-designed and thought through it is. The combination of theoretical and academic knowledge combined with powerful, project-orientated hands on work on real life clients make this a unique experience and a chance for everyone who wants to develop into digital marketing. This combination of learned skills enabled me to qualify for one of the best rated and most-known employers in Dublin where I am super happy to work at as a Key Account Manager for Swiss clients today.

Overall, I can just say that this year laid the path for the next step in my career and I benefited a lot from the high quality of teaching and the great choice of lecturers, which I am still closely connected with. I would recommend this programme to everyone who wants to work in digital marketing, be it at the beginning of their career or somewhere in between!



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