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Digital Marketing Strategy - MSc

Trinity College Dublin    School of Business

Full time September MSc 1 year full-time

About the course

Students will be introduced to the overall digital marketing ecosystem focusing on the skills you will need to effectively plan, design and implement strategies that add value to organisations.

92% rate of employment post-graduation.*

Read more about this course

Entry Requirements

A minimum 2.1 honours degree or international equivalent. If you have yet to complete your degree, submit your most recent transcripts. If your transcript is not in English, please also supply a certified translation;
Two academic referees;
Work experience (optional);
An English competency exam (see below for accepted qualifications);
A GMAT score may be requested in certain cases but is not required upon application.

 Course Content

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MSc in Digital Marketing Strategy MSc in Digital Marketing Strategy 08/04/2020 12:55:51
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Student Profile(s)

Jakob Zitzow, MSc in Digital Marketing Strategy Graduate 2018

The time at Trinity College Dublin and within the Digital Marketing Master programme was one of the most important and pathbreaking times in my life looking back on it. Having some work experience before joining the Master program made me a bit unsure if it would be the right choice for me., mainly because I wanted to be able to get back into a role minimum at the same level like before after the programme.

It turned out that I could not have done a better choice with the programme at Trinity! I was not only able to increase my skill set significantly within the area of digital marketing, I was also able to get so much insights into the Dublin tech environment and build up a network within.

Regarding the content of the programme, I can just say how well-designed and thought through it is. The combination of theoretical and academic knowledge combined with powerful, project-orientated hands on work on real life clients make this a unique experience and a chance for everyone who wants to develop into digital marketing. This combination of learned skills enabled me to qualify for one of the best rated and most-known employers in Dublin where I am super happy to work at as a Key Account Manager for Swiss clients today.

Overall, I can just say that this year laid the path for the next step in my career and I benefited a lot from the high quality of teaching and the great choice of lecturers, which I am still closely connected with. I would recommend this programme to everyone who wants to work in digital marketing, be it at the beginning of their career or somewhere in between!


Trinity Business School Regional Scholarships

International students from relevant countries may apply to be considered for a €5,000 regional scholarship. Six scholarships are available per region (Southeast Asia/East Asia, South Asia and Europe).

Southeast Asia/East Asia Scholarships

Our Southeast Asia/East Asia Scholarships are available to high-achieving students from China, Hong Kong, Japan, Macau, South Korea, Taiwan, Singapore, Indonesia, Thailand, Malaysia, Vietnam.

South Asia Scholarships

Our South Asia Scholarships are available to high-achieving students from Bangladesh, Bhutan, India, Maldives, Nepal, Pakistan, Sri Lanka.

EU Scholarships

Our EU regional scholarships are available to high-achieving students from EU nations (excluding Ireland) OR EU fee-paying applicants.

Trinity Graduate Scholarships
Graduates from Trinity College Dublin may apply to be considered for one of ten €5,000 graduate scholarships.

Value of Scholarship(s)

Up to €5,000


Applicants that are ineligible for the regional scholarships listed below may apply to be considered for a postgraduate scholarship. 12 scholarships are available, ten valued at €5,000 and two valued at 50%. Applicants shortlisted for a half-fee scholarship may be required to attend an interview with the Scholarship Selection Committee.

Application Procedure

How to Apply

1. Submit your online application for your Postgraduate Business course of choice. You will receive an 8 digit reference number for your application.
2. If your application is successful (in receipt of a conditional or unconditional offer), download and complete the scholarship application form.
3. Send the completed scholarship form to Ensure you include your 8 digit application reference number and the name of the course you applied for.
4. Applicants will be notified about their applications after the closing dates (There are two rounds of scholarship selections with closing dates on 31st January 2020 and 31st May 2020).

Find the scholarship form at:

Should you have queries on this process, please email

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