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Course content

The key differentials for this full-time MSc Digital Marketing course are:
- Paid work placement in Digital Marketing
- Unique course content on SMAC (Social, Mobile, Analytics & Cloud)
- DIT's applied learning approach, ensuring you are ready for a career in Digital Marketing

DIT’s School of Marketing has developed a new and innovative programme for business graduates who wish to specialise in the area of digital marketing.

The MSc Digital Marketing is designed to build participants expertise in three key areas: strategy, analytics, and technology. Graduates working in marketing and business are learning on the job how to ‘do digital’, this programme will build knowledge, competency and skills that will allow graduates to enter the workforce prepared for digital marketing practice.

Despite the recent reinvigoration of curricula in the area of digital marketing there is still a gap in the market for employers seeking out graduates with extensive grounding in enabling technologies. The Masters in Digital Marketing addresses that need. The work-placement aspect of this exciting new programme allows the participants to build their experience of the digital marketing work environment.

This programme is delivered by leading marketing academics, with a wide range of industry engagement – from working with real-client projects to having industry guest speakers in the class room.

Benefits For Participants
On completion of this programme graduates will be able to:
-Develop digital marketing strategy informed by the literature and practice from the forefront of the field.
-Critically reflect on current problems, new insights and future trends in the field of digital marketing.
-Show comprehensive understanding of the legal, ethical and social frameworks relevant to the field of digital marketing.
-Demonstrate the ability to research, critique and evaluate a specific element of digital marketing activity through the presentation of a research dissertation.
-Demonstrate critical application of digital marketing techniques, platforms and tools, including novel and emerging techniques.
-Interrogate marketing, analytics, technology, and communications strategy.
-Negotiate and plan for digital marketing research, campaigns, and projects in a variety of unpredictable and ill-defined contexts.

Career Opportunities
Graduates of the programme will have an exciting variety of career options in marketing and in specialist areas of the field including those that are new and emerging. The local marketing and media industry will be excited to meet our graduates, uniquely skilled in social, mobile, analytics and cloud technology. Graduates can expect to work in such roles as marketing manager, digital marketing specialist, marketing analyst, social media manager, marketing technologist and many more.

The work placement element of the course provides participants with experience relevant to their interests in the field. The dissertation piece is completed in an area that the participant is interested and wishes to build further expertise in. This will prepare graduates for finding the right opportunity to match their new skills and competencies, while empowering them to build their own career trajectory.

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