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About the course

Introducing your degree

As one of just a few specialist MSc Digital Marketing masters in the UK, this course will bring you up-to-date with the latest digital marketing concepts and techniques, equipping you for a career in this exciting and dynamic industry.

You will be taught by academics who are active researchers with links to the University’s Web Science Institute, a world-leading centre for interdisciplinary web research. The curriculum is regularly updated to keep pace with new developments and trends in digital and data-driven marketing.

Our students are equipped for success in a range of sectors, with graduates going on to work for organisations such as Hootsuite, L’Oreal and EDF Energy.


Core/Compulsory modules: Marketing in the 21st Century; Marketing Communications and Media

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Entry Requirements

A UK bachelor’s degree with upper second-class honours or higher (or equivalent overseas qualification) in a relevant subjects that includes some business, management or marketing study (IT is not essential). Applicants with relevant work experience are encouraged to apply. 

English language requirements: Band 6C. IELTS 6.5 overall, with minimum 6.5 in reading and writing and 6.0 in listening and speaking. For information on other accepted English language tests, please see the website.

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Student Profile(s)

Sylvian Jesudoss

5204.jpg Was it a good choice?
"I carried out an extensive search online for the best university and chose Southampton as it was higher in the rankings."

Right from the start of my first lecture, I knew I had made the right decision because it changed my whole perspective of marketing. To succeed in business in the 21st century you have to be aware of what’s happening now and the theories that underpin. Up until then I had been more operational than strategic, this degree completely changed my outlook on marketing in digital world.

What were the highlights of your year in Southampton?

Alongside my studies, I got involved with the DigiChamps initiative, supporting lecturers and students in other parts of the university to use digital resources such as social media as engagement tools to communicate their research and other projects. I worked with colleagues in Physics and rewrote a website along with another Digichamp for one of the research groups.

What are you doing now?

I’m using my new knowledge in consultancy projects for some companies in India but I’m considering taking my studies further with a PhD.

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