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Digital marketing techniques have become an integral part of organisations’ marketing strategies, generating demand for graduates who can make effective use of new and emerging platforms. On this specialised masters degree, taught in only a few UK universities, you’ll have the opportunity to focus on digital marketing concepts and techniques, and gain an understanding of the technologies that underpin them. You’ll develop your skills through real-world marketing projects and simulated business exercises. In addition, there are plenty of opportunities outside the course to practise your skills and grow your networks. One example is the innovative Digital Champions initiative, through which you could undertake paid digital projects on behalf of the University. You’ll
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2:1 classification UK bachelors degree or equivalent.
Find out about equivalent entry requirements and qualifications for your country: View Website
Acceptable subjects: A wide range of subjects accepted in Business, Economics, Management and Marketing.
Required module areas: Business, Management, or Marketing.
Excluded subjects: English translation, Art/Performing Art, Vocational Studies
Work experience in a related field can compensate for degree subject/grades.
Was it a good choice?
"I carried out an extensive search online for the best university and chose Southampton as it was higher in the rankings."
Right from the start of my first lecture, I knew I had made the right decision because it changed my whole perspective of marketing. To succeed in business in the 21st century you have to be aware of what’s happening now and the theories that underpin. Up until then I had been more operational than strategic, this degree completely changed my outlook on marketing in digital world.
What were the highlights of your year in Southampton?
Alongside my studies, I got involved with the DigiChamps initiative, supporting lecturers and students in other parts of the university to use digital resources such as social media as engagement tools to communicate their research and other projects. I worked with colleagues in Physics and rewrote a website along with another Digichamp for one of the research groups.
What are you doing now?
I’m using my new knowledge in consultancy projects for some companies in India but I’m considering taking my studies further with a PhD.
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