Full time September MSc 12 months full-time Award winner
Business & Management (5) Communication & Media Studies (7)

FindAMasters summary

The MSc in Marketing (Digital Marketing) at Henley is a comprehensive programme designed to equip you with the skills and knowledge needed to excel in the digital marketing industry. With a focus on digital channels, you will learn about effective marketing strategies, search engine marketing, and content development. The programme offers a mix of core and optional modules, allowing you to tailor your degree to your interests and career goals. While a good undergraduate degree is usually required, relevant professional experience is also taken into account. No prior knowledge or experience in marketing is necessary. Join us and become a successful digital marketer in today's competitive landscape.

About the course

This Masters in Marketing equips you with the business knowledge and tools needed to develop best practice of digital channels. It allows you to better understand how customers and prospective customers communicate with firms online.

Some of the key topics covered include digital marketing strategies, search engine marketing, and developing content. In addition to the commercial and social context behind digital marketing and building effective relationships with customers through social media, you will understand how to apply the key building blocks of successful digital strategies.

Read more about this course

Entry Requirements

Although a good first or second class UK honours degree, or overseas equivalent, will usually be required, professional experience will be taken into account and applicants considered on their overall suitability for the programme. Evidence of entrepreneurial experience will be of particular value in our admissions decision.

Prior knowledge or experience of your chosen subject area is not required. We welcome applications from recent university graduates from a wide range of disciplines.




Fees

2024 entry:
Home: £14,100
International: £26,000

 Course Content

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Where will I study?

Where is University of Reading

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Study a Masters at our Whiteknights campus

Student Profile

Sachin Amarasekaran

The Whiteknights campus's vast greenery and general calmness was a huge influencer on my productivity – a perfect atmosphere for both studies and relaxing! Having had an enjoyable time as an undergraduate, I decided to stay on and do a masters.

Scholarships

Henley will review and consider all applications for a Henley Masters scholarship. No separate scholarship application is needed unless it is for a specialist scholarship such as the AfRES Scholarship.

You will be notified by email if your application is accepted for a scholarship. We aim to respond to those who have been awarded a scholarship within 4 weeks of receiving your offer to study – this may fluctuate depending on the point in the application cycle

Only successful scholarship awardees will be notified.

If offered a scholarship, it must be accepted within 4 weeks of the scholarship offer date. After this deadline, scholarship offers may be withdrawn and reallocated.

Unclaimed scholarships funds will be reallocated, meaning that offer holders who did not receive a scholarship initially will be automatically reconsidered. So, if you did not receive a scholarship at the point of application, you are still eligible to receive a scholarship and will be notified automatically if you are subsequently awarded funds.

Successful candidates should refer to their scholarship notification for conditions.

Value of Scholarship(s)

£2,000-£8,000

Eligibility

All applications that meet the requirements of the course will be considered for a scholarship.

Application Procedure

All applications will be automatically considered for a scholarship. So, you can simply submit your application and you will be automatically notified if you are successful. Shortlisting and selection are based on academic merit and the candidate’s potential as demonstrated in the application form. And don’t worry if you aren’t awarded funds initially. Each month unclaimed scholarship awards are re-allocated, and all offer holders remain eligible.


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Henley Business School

Our industry focused Masters courses combine the latest theory with hands-on experience, to ready you for the business challenges of today. You’ll be surrounded by an extensive network of industry connections, alumni and faculty staff from around the world. You’ll be surrounded by an extensive network of industry connections, alumni and faculty staff from around the world. Together they’ll help you develop personally and professionally, so you can lead with confidence and contribute to global issues.

Why study at Henley Business School?

Receive one-to-one support from our award-winning careers team

Benefit from the support of our expert academic tutors throughout your studies and experience industry simulation settings such as our ICMA Centre trading rooms

Live and study just a 30-minute train journey away from London

830

postgraduate students

30

programmes

#7

ranked in the UK in the Financial Times European Business Schools Ranking 2023

Reading  United Kingdom

main campus

About Henley Business School

At Henley we apply academic theory to real world practice to help bring business to life.

  • Choose from our range of innovative Master courses that focus on the latest research and application
  • Benefit from our interactive teaching and study projects delivered by globally recognised experts
  • Join an elite cohort of students from all over the world
  • Graduate with the skills and knowledge that recruiters are looking for

Future leaders choose Henley Business School for our innovative and entrepreneurial approach to learning. Our PGT programmes combine the theory you’d expect from an institution with our history, heritage and prestige, with an all-together more connected and hands-on approach.

We encourage you to use the time, space and opportunity to explore your personal and professional development in brave new ways. Surrounded by research and expertise. Enriched by an extensive network of industry connections, alumni and faculty staff from around the world. And enlightened with a range of industry simulation options. It’s a unique opportunity to prepare for the challenges of today, and ready yourself for the global demands of tomorrow.

Henley future leaders leave work-ready with a Masters that transcends cultures and nations, having engaged with major global issues.

Our programmes are enriched by our knowledge, research and commercial experience to provide you with the qualities that businesses need from their employees.

  • Access our extensive business relationships and networking events
  • Join our exclusive network of around 92,000 alumni from across 165 countries
  • Benefit from dedicated careers coaching and career-smart courses
  • Boost your employability and salary prospects




Henley will review and consider all applications for a Henley Masters scholarship. No separate scholarship application is needed unless it is for a specialist scholarship such as the AfRES Scholarship.

You will be notified by email if your application is accepted for a scholarship. We aim to respond to those who have been awarded a scholarship within 4 weeks of receiving your offer to study – this may fluctuate depending on the point in the application cycle

Only successful scholarship awardees will be notified.

If offered a scholarship, it must be accepted within 4 weeks of the scholarship offer date. After this deadline, scholarship offers may be withdrawn and reallocated.

Unclaimed scholarships funds will be reallocated, meaning that offer holders who did not receive a scholarship initially will be automatically reconsidered. So, if you did not receive a scholarship at the point of application, you are still eligible to receive a scholarship and will be notified automatically if you are subsequently awarded funds.

Successful candidates should refer to their scholarship notification for conditions.

Value of Scholarship(s)

£2,000-£8,000

Eligibility

All applications that meet the requirements of the course will be considered for a scholarship.

Application Procedure

All applications will be automatically considered for a scholarship. So, you can simply submit your application and you will be automatically notified if you are successful. Shortlisting and selection are based on academic merit and the candidate’s potential as demonstrated in the application form. And don’t worry if you aren’t awarded funds initially. Each month unclaimed scholarship awards are re-allocated, and all offer holders remain eligible.

Value of Scholarship(s)

A number of awards are available. Scholarships cannot be transferred to another intake if a student chooses to defer their entry.

Eligibility

Awarded on the basis of outstanding professional experience. A key consideration in our selection of Henley’s Executive MBA - Global Scholarship awards will therefore be the degree to which we believe the candidate will make a significant contribution to the experience of the cohort, thus enhancing the quality of the Henley MBA programme.

Application Procedure

To apply for this scholarship, candidates should be in receipt of an unconditional offer of a programme place. Candidates are required to write an essay of up to 800 words entitled "What will you contribute to the Henley Business School MBA community?" Please write your essay on the application form which can be downloaded at the top of this page and return it to Anna Kite, anna.kite@henley.ac.uk. Having submitted an essay, scholarship applicants will then be contacted to arrange an interview.

Value of Scholarship(s)

Several awards are available. Scholarships cannot be transferred to another intake if a student chooses to defer their entry.

Eligibility

Candidates must hold an unconditional offer for the Flexible Executive MBA programme. We are looking for exceptional candidates who will add considerable value to the programme based on an outstanding academic or professional background.

Scholarships are awarded by an academic panel of Henley Business School whose decision is final and not open to discussion or appeal by applicants.

Application Procedure

To apply for this scholarship candidates are required to write an 800-word piece entitled "What will you contribute to the Henley Business School MBA community?" Please write your essay on the application form which can be downloaded at the top of this page and return it to Anna Kite, anna.kite@henley.ac.uk, attaching a copy of your CV.


I feel honoured to have been taught by OBE Awarded professors and lecturers that actively publish about current issues in Accountancy in well-known journals.

The opportunity to learn from experts along with meeting and networking with a diverse group of students from all over the world has been an amazing experience!

Henley provides students with professional tutoring in the programme, but also many opportunities combining theory and practice. They are very concerned with career planning and I am very grateful to the school for helping me transition from student to professional.

The programme is in line with the trend of future property market development. You are able to benefit from top educational and industry resources which is a rare opportunity to understand the real estate financial market.

Receiving a scholarship has provided an international platform for me, spurring future opportunities.

The program was very interesting and useful for building a professional career in human resources. The professors were creating activities to better understand the theories and this was a small simulation of a professional environment.

The Whiteknights campus's vast greenery and general calmness was a huge influencer on my productivity – a perfect atmosphere for both studies and relaxing! Having had an enjoyable time as an undergraduate, I decided to stay on and do a masters.

I was lucky enough to receive the MSc Management scholarship, which massively helped me to focus on my studies, as I did not have the financial pressures of funding the course. It allowed me to not have the pressure of taking on a part-time job, and meant that I could benefit from giving the course my full attention. I am incredibly grateful to have received this scholarship, and it has given me an extra incentive to get the most out of my studies!

The study trip not only provided a different perspective to business in an international context, but also opportunities to bond with other students from a variety of backgrounds and gain experiences I can draw upon for life.

I have been awarded two scholarships from the University of Reading and Henley Business School. This opportunity allows me to focus on my study and gives me a chance to take part in university activities. When I applied for the scholarships, I put all my effort into a written essay related to my experience, which helped me to reflect and improve myself. Writing as a reflective essay allows me to enhance my core capabilities that contribute to future goals.

I had some doubts before undertaking my Masters as it was in a subject I had no prior academic knowledge in. However, this year has been incredible and I am so thankful that I took the challenge.

I took the challenge to study a Master’s at Henley. The course outline was challenging but very well structured which helped my study and learning. My advice for anyone looking to do a Master’s is to just 100% do it! 



Main campus

University of Reading

Reading

South East

United Kingdom

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Digital Marketing - MSc

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Finance - MSc

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Finance and Financial Technology (FinTech) - MSc

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International Business - MSc

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On this Masters programme, you will examine the strategies multinational firms use to compete in a global economy. Also, the development and policy challenges they create, from the perspectives of both developing and developed countries. Read more

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Management - MSc

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The Masters in Management programme delivers a strong academic and practical grounding in core subjects. This includes strategy, marketing, finance and ethics, as well as offering you a wide choice of elective modules. Read more

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Marketing (International Marketing) - MSc

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This Masters degree is designed to equip you with an understanding of the strategies and practices used in international marketing. Read more

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Marketing (Sustainable Marketing) - MSc

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Real Estate - MSc

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Behavioural Finance - MSc

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The MSc Behavioural Finance at the ICMA Centre will give you a deep understanding of the world of finance, financial markets and the psychological factors that influence investment decisions and systematically affect market outcomes. Read more

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Board Practice and Directorship - MA

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The Henley MA Board Practice and Directorship (MA BPD) is a post-experience, practice-focused programme that aims to enhance your value as a board director. Read more

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Coaching for Behavioural Change - MSc

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Corporate Finance - MSc

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Corporate financial management and investment banking is at the core of this Masters programme and the skills acquired are sought after in the City of London. Read more

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Digital Business and Data Analytics - MSc

University of Reading Henley Business School

This Masters degree equips you with the hands-on skills in data analytics, computing and business to transform data into increased value to customers and improve business processes. Read more

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Digital Innovation - MSc

University of Reading Henley Business School

This Masters degree will equip you with the knowledge, skills and tools to lead, manage, develop, and implement innovative digital business solutions. Read more

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Entrepreneurship and Innovation - MSc

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Executive MBA - Global

University of Reading Henley Business School

The Global Executive MBA uniquely delivers proven leadership teaching with international insight. It builds on our flagship Executive MBA which has been running for over 50 years. Read more

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Financial Risk Management - MSc

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This Masters course is tailored to the needs of the rapidly evolving financial markets, providing you with an insight into new innovations in the area of risk management. Read more

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Flexible Executive MBA

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International Accounting and Finance - MSc

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International Business and Digital Transformation - MSc

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International Human Resource Management - MSc

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Investment Management - MSc

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Real Estate (Flexible) - MSc

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Real Estate Finance - MSc

University of Reading Henley Business School

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Real Estate Investment and Finance (Flexible) - MSc

University of Reading Henley Business School

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Real Estate Investment and Finance (IPF Entry Route) - MSc, IPF Certificate and IPF Diploma

University of Reading Henley Business School

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Spatial Planning and Development - MSc

University of Reading Henley Business School

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