Full time & Part time September, January MSc 1 or 2 years full time, 2 years part time
Business & Management (5)

FindAMasters summary

Unleash your potential with our MSc in Digital Marketing at Oxford Brookes University. This programme equips you with the expertise to craft and implement cutting-edge digital marketing strategies. Dive deep into marketing theory, gain a specialist perspective on digital marketing, and master the art of analysing complex marketing scenarios in the digital realm. Choose between a dissertation or client project to tailor your learning experience. The option for a work placement ensures real-world readiness, while the opportunity to take the IDM Certificate exam opens doors to digitally-focused job prospects. Engage in interactive workshops, role-play exercises, and live research projects to hone your skills. Benefit from the insights of industry-experienced teaching staff and participate in specialist events. The International Business in Practice study trip offers a global perspective. With a diverse range of career opportunities post-graduation and a supportive Careers Service, your success in the dynamic world of digital marketing is our priority. Join us and embark on a transformative journey towards a rewarding career in digital marketing.

About the course

Our MSc in Digital Marketing enables you to specialise in planning and applying digital marketing strategies.

The specialist digital marketing knowledge we teach helps you to understand and create digital marketing solutions. During your studies you will develop:

  • a strong foundation in marketing theory and practice
  • a specialist perspective on digital marketing and how it integrates into an overall marketing framework
  • the skills to analyse complex marketing situations in the digital environment and develop solutions and actions.

The work placement option, available if you start the course in September, prepares you for your future career. View our work placement FAQs here.

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Entry Requirements

The programme is designed to attract students from a wide range of backgrounds, disciplines and nationalities. Applicants are welcome from any academic discipline. Admission is normally open to those with:

a minimum of a second-class honours degree
or equivalent overseas degree from a recognised institution
or equivalent professional or other qualification.
Those who do not meet any of the above criteria may be eligible for entry, provided they have compensatory work experience. This should include, in particular, further professional training and accreditation and the demonstration of appropriate career development.
Please contact our Admissions team () for further information.


Home (UK) full time - £10,800
Home (UK) part time - £5,400
Home (UK) sandwich (placement) - £2,000
International full time - £16,800
International sandwich (placement) - £2,000

 Course Content

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Where will I study?

Where is Oxford Brookes University



In recognition of the personal loyalty shown by recent graduates and alumni registering for a postgraduate degree, Oxford Brookes University Business School is pleased to announce a discount of 10% off tuition fees for its postgraduate programmes.

Eligible students include any student who has graduated from Oxford Brookes University and wishes to stay on or return for an additional degree (e.g. an undergraduate student who then studies for a taught master's programme, or a taught master's graduate who enrols on another taught master's or a MPhil/PhD programme).

Value of Scholarship(s)

10% discount off tuition fees


Applicant must be an Oxford Brookes Graduate.

Application Procedure

Download an application form from our website.

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