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Course content

Whether you are a business student looking to build your knowledge and specialise in the digital domain or looking to join the marketing world, this MSc Digital Marketing programme has been designed to accelerate your career potential in a rapidly developing sector.

Key facts

  • Learn how to integrate new tactics and strategies with traditional marketing tools and practices
  • Develop your understanding of leadership and management
  • Also available as MSc Digital Marketing with Advanced Practice
  • Part of a select group of business schools worldwide, following accreditation by the Association to Advance Collegiate Schools of Business (AACSB) in business and accounting – the first in Europe to gain the double accreditation
  • Upon completion of your programme, you will be eligible for the QA Professional Pathways programmes which will enable you to further develop your skills with one of the UK’s largest providers of IT and project management training.

What will I study?

Our marketing subject area has established working relationships with key bodies such as the Chartered Institute of Marketing (CIM) and the Institute of Direct and Digital Marketing (IDM) allowing the course content to be reflective of their syllabus. This is particularly of value if you are intending to progress on to a professional qualification with either body upon successful completion of your Masters.

The MSc Digital Marketing programme demonstrates how new digitally-focused tactics and strategies integrate with more traditional marketing tools and practices to capture new customers, build customer loyalty and provide superior customer service. You will understand the value of, and methods for, determining return on investment of Internet marketing programs, as well as online visitor and buyer behaviour, customer journey mapping, mobile marketing and social media.

You will also have the opportunity to develop a wider understanding of the principles and practice of leading and managing organisations and develop a range of applied research skills.

This programme is also available as MSc Digital Marketing with Advanced Practice which includes either an internship or project.

How will I be taught and assessed?

You will be taught through a mix of lectures, seminars and workshops, totalling around 13 hours per week, to enable you to grow your knowledge of the business world. In addition, you will be expected to engage in independent study involving directed and self-directed learning, around 32 hours per week.

Assessment for this programme takes place through group work, assignments, presentations and exams giving you multiple methods for you to show your understanding of the course material.

Significant emphasis is placed on developing your ability to complete a Masters degree. As part of induction you will be made fully familiar with the learning resources and support available to you. There will also be weekly academic support sessions designed to build your confidence and ability as a postgraduate learner. You will also be allocated an individual guidance tutor at induction. You will meet this tutor at regular intervals throughout your studies.

Modules

All modules are core.

  • LD0472 - Developing Global Management Competencies I (20 credits)
  • LD9700 - Strategic Marketing in the Digital Era (20 credits)
  • LD9701 - The Digital Customer Journey: Data, Profiling and CRM (20 credits)
  • LD0422 - Dissertation Preparation and Research Methods (0 credits)
  • LD0475 - Academic and Professional Development (0 credits)
  • LD0473 - Developing Global Management Competencies II (20 credits)
  • LD9702 - Digital Campaign Management and Media (20 credit)
  • LD9706 - Marketing Metrics and Analysis (20 credits)
  • LD0480 - The Newcastle Business School Masters Dissertation (60 credits)

Tuition fees 2018/19

  • UK/EU students: £7,995
  • International students: £14,500

Please note that your tuition fees do not include the cost of course books that you may choose to purchase, stationery, printing and photocopying, accommodation, living expenses, travel or any other extracurricular activities. As a Northumbria University London Campus student, you will have full access to our online digital library with over 400,000 e-books and 50,000 electronic journals.

The modules you will study do not require you to purchase additional textbooks although we recommend you allow an additional £100 for the duration of your studies should you choose to purchase any additional reading materials.

Scholarships and bursaries for international students

Depending on the country you are from, you may be eligible for a country bursary and/or scholarship when studying the MSc Digital Marketing programme.

All of our scholarships and bursaries are automatically applied when we process your application and one of our team will be able to confirm your eligibility.

SCHOLARSHIPS AND BURSARIES

Payment plans for self-funded students

If you need support to spread the cost of your tuition, you may be eligible for our payment plan.

PAYMENT PLANS

Government Loan for Masters study

For the Academic Year 2018/19, the Government will be providing a Postgraduate Loan (PGL) up to the value of £10,609 for UK and EU students.

POSTGRADUATE LOAN

How to find out more

Enquire now to find out more information about the course, studying with us, the application process, and to ask any other questions you may have.

ENQUIRE NOW

How to apply

Once you’re ready to apply, you can apply online to study the MSc Digital Marketing programme. This method allows you to upload your supporting documents at the time of application and automatically receive your student application number.

APPLY ONLINE


Visit the Digital Marketing MSc page on the Northumbria University (London Campus) website for more details!

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