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Digital Marketing (MSc)


Course Description

The MSc in Digital Marketing is a part-time, professional postgraduate qualification taught by industry experts, which immerses you in the fundamentals of marketing, as well as the specialist area of digital. Drawing on the expertise and insight of the UK’s leading practitioner-trainers, the syllabus has been developed to combine an examination of current industry concerns and considerations with a robust academic approach.

The programme is specifically designed for those with significant industry experience, equipping you with practical, immediately applicable skills for the workplace and the long term ability to assess and critique digital marketing practice and implementation to support ongoing career development. Taught part-time, each unit is comprised of 6-8 face to face classroom days and extensive collaborative learning and self-study conducted online. Face to face days are delivered in Manchester at the business school and are usually scheduled in two blocks per term.

Candidates commit to one stage at a time, with stage one conferring a Postgraduate Certificate, stages one and two a Postgraduate Diploma and all three stages leading to the achievement of the full MSc.

Special Features

• This course has been developed and taught by the UK’s leading industry practitioners.
• There is a strong emphasis on new practice, with a course structure that allows for content flexibility to ensure material remains current in this fast moving industry.
• Assessments are based on the application of learning to your own business or that of a client, allowing your study to deliver immediate value to your business
• The course is managed by MMC Learning, a professional qualification provider with an excellent reputation for ensuring programmes are delivered with the needs of busy professionals firmly at front of mind.
• Enrolment on the MSc will entitle you to access a vast number of resources, including webinars and keynotes from leading industry experts as well as extra-curricular events to support wider exploration of the issues that matter to you.
• Networking, contemporary industry experience and practice are key features of the programmes as you will come into contact with professionals from across their respective sectors, industry trainers and practitioners and leading academics from the Business School.

Visit the Digital Marketing (MSc) page on the Manchester Metropolitan University website for more details!

Entry Requirements

A good British honours degree (or equivalent) in any subject. Students who wish to apply for exemption from particular modules can apply to have their experience (academic or professional) assessed under the prior accredited learning scheme.

Course Fees

Please refer to mmu.ac.uk for the latest fee information.


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