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Course content

This course is taught online with two blocks of face-to-face teaching per term.

The MSc in Digital Marketing is a part-time, professional postgraduate qualification taught by industry experts, which immerses you in the fundamentals of marketing, as well as the specialist area of digital. Drawing on the expertise and insight of the UK’s leading practitioner-trainers, the syllabus has been developed to combine an examination of current industry concerns and considerations with a robust academic approach.

The programme is specifically designed for those with significant industry experience, equipping you with practical, immediately applicable skills for the workplace and the long term ability to assess and critique digital marketing practice and implementation to support ongoing career development. Taught part-time, each unit is comprised of 6-8 face to face classroom days and extensive collaborative learning and self-study conducted online. Face to face days are delivered in Manchester at the business school and are usually scheduled in two blocks per term.

Candidates commit to one stage at a time, with stage one conferring a Postgraduate Certificate, stages one and two a Postgraduate Diploma and all three stages leading to the achievement of the full MSc.

We also offer a full-time MSc in Digital Marketing Communications, which starts in September.

Features and benefits of the course

-This course has been developed and taught by the UK’s leading industry practitioners.

-There is a strong emphasis on new practice, with a course structure that allows for content flexibility to ensure material remains current in this fast moving industry.

-Assessments are based on the application of learning to your own business or that of a client, allowing your study to deliver immediate value to your business

-The course is managed by MMC Learning, a professional qualification provider with an excellent reputation for ensuring programmes are delivered with the needs of busy professionals firmly at front of mind.

-Enrolment on the MSc will entitle you to access a vast number of resources, including webinars and keynotes from leading industry experts as well as extra-curricular events to support wider exploration of the issues that matter to you.

-Networking, contemporary industry experience and practice are key features of the programmes as you will come into contact with professionals from across their respective sectors, industry trainers and practitioners and leading academics from the Business School.

About the Course

The syllabus draws on the success and established reputation of the UK’s first MSc in Digital Marketing Communications, originally launched in 2007. It combines expert teaching and top quality academic guidance with considerable online support for each study unit. This course is designed specifically to give you work-based skills and fit around your current employment.

There are a range of flexible study options, and candidates can choose to take breaks between stages to accommodate career or family commitments, as long as the entire qualification is completed within five years of initial enrolment.


Visit the Digital Marketing - MSc page on the Manchester Metropolitan University website for more details!

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