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Course content

Build your understanding of the tactics behind online media use. Study the rules imposed by institutions, government, and society. Discuss how firms can market products and services in a more socially responsible way.

Digital techniques are more important than ever in the marketing industry. And with the growing use of digital comes a growing demand for employees who have the skills to employ these technologies strategically.

With our MSc Digital Marketing, you’ll discover the tactical ways contemporary businesses use digital marketing. Our research-informed teaching will give you cutting-edge insight into new and up-coming developments in the industry.

Key benefits

  • Learn to evaluate and manage market opportunities – and gain the skills for career options in a huge variety of enterprises.
  • Understand how social media marketing and user-generated content contribute to success.
  • Get an insight into important decision-making in digital marketing.


You’ll develop the knowledge and skills you’ll need for a career in digital marketing. It’s an increasingly complex industry and we’ll make sure you learn to think strategically about important issues.

Your research will provide an in-depth look at digital marketing. We’ll help you link theory with practice, putting the knowledge you’ve gained to use in real situations. 

Course purpose

Digital marketing is no longer an add-on. It’s an integral part of every organisation’s marketing strategy. We want to equip you with the skills to understand the key technologies and put them to use.

Our School’s aim is to help King’s change the world. Graduates from our Digital Marketing MSc will be equipped to help organisations get their message out more effective.

Course format and assessment

Typically, 1 credit equates to 10 hours of work.

Assessment methods will depend on the modules selected. The primary methods of assessment for this course are written examinations, coursework, individual or group projects, presentations, case studies and multiple-choice tests.

For some modules you will be assessed on your participation, which includes attendance.

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Visit the Digital Marketing - MSc page on the King’s College London website for more details!