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COURSE SUMMARY

With the growth of online activity in many areas of life, outstanding digital marketing competency is needed across all business sectors. On this CIM and IDM - approved and accredited programme, developed in consultation with our industry partners, you will extend your existing skills while gaining the digital and social media marketing knowledge needed in today’s demanding digital global economy.

You will look critically at current literature on a wide range of digital marketing theories and issues but the programme is also highly practical. You will work on live case study assignments and group projects while running real-life digital marketing campaigns, applying search and social media marketing techniques to support competitive marketing strategies.

You will be taught by internationally recognised experts based in the Salford Business School Centre for Digital Marketing and also have the opportunity to shadow the University’s own digital marketing team. Looking at the challenges faced by organisations in a dynamic and competitive global environment, you will learn to understand the role that digital marketing plays in addressing these challenges. You will also look at relevant ethical issues, issues of sustainable development, and how digital marketing can support a wider commitment to social justice. In particular, you will develop the range of skills needed to plan, manage and implement a digital marketing plan to support a business strategy.

COURSE DETAILS

The programme is block delivered and there are several entry points throughout the year. Students will take the modules below in a sequence dependent on their start date.

The course is delivered in four blocks of intensive study periods. For each block, you study a single module for a 6-week period. Face-to-face teaching is delivered on campus for 6 hours each week. In addition, you will attend the taught element of the Industry Collaboration Project one afternoon a week during the 6-week blocks.  During this period, you will also undertake independent study in your own time with online support through the University’s virtual learning environment, Blackboard.

Part time students study alternate modules (one module on, one module off) to complete their degree in two years.

For the final third of your studies, you will work on your Industry Collaboration Project, working with your own or another organisation on a live brief.

TEACHING

Face to face teaching is delivered on campus for two half days each week. In addition, you will attend the taught element of the Industry Collaboration Project each Wednesday afternoon during the 6 week blocks, with independent study completed in your own time through the University’s virtual learning environment, Blackboard.  Individual student timetables will be provided during induction week.

Teaching is delivered through a combination of lectures, seminars and tutorials, using a wide range of learning activities.

ASSESSMENT

Over the duration of your course a range of assessment techniques will be used. Types of assessment include; essays, assignments, exams, multiple choice tests, online tests, group reports, and portfolio work. The weighting between exams and coursework varies between modules and years.

EMPLOYABILITY

You will gain a highly regarded formal qualification, as well as personal and organisational management skills that will enhance your career prospects. Our graduates have gone on to gain employment in a wide range of organisations, working in areas including brand management, marketing communications, social media marketing and heritage marketing.

This course will provide you with flexible employment opportunities leading to potential roles with a variety of management-level national and international sectors. Recent Salford Business School graduates have gained employment with leading companies including:

  • Dixons Group plc
  • British Airways
  • BMW
  • American Express
  • BBC
  • Citibank
  • BT
  • DTS Logistics
  • Greater Manchester Police
  • The NHS

LINKS WITH INDUSTRY

Our course team maintains excellent relations with local, national and international organisations, commentators and employers.

Our teaching is industry-led, inspired by contemporary practice and developed in partnership with business leaders. Our academics are experts in their field and work closely with industry to ensure that our courses reflect the needs of business and provide our students with that extra edge when it comes to securing a job.

Our students are drawn from a wide range of public, private and third sector organisations, allowing you to enjoy highly valuable networking opportunities.

Salford Business School also operates a guest lecture course which allows you the chance to mix with professionals from industry, make connections, set up placements and conduct research.

"Working with Masumi is a great experience on many levels, but the most important is definitely learning. And it's not just words and theory, it's looking for real-life solutions for real-life problems, on everyday basis.  I feel that my potential is recognized and appreciated, and I know that over time, as the company will make progress, so will I. The overall experience not only boosted my CV but also self-esteem and I know it was a great decision to join the company."  Ada Wielogorska, MSc Digital Marketing, working as intern with Masumi Headwear


Visit the Digital Marketing (MSc/PGDip/PGCert) page on the University of Salford website for more details!

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