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Course content

IN BRIEF:

  • Enhance your employability with this CIM and IDM - approved and accredited course
  • Course taught by award winning digital marketing academics
  • Gain industry experience via live projects, internships and placements
  • Part-time study option
  • Overseas study available
  • International students can apply

COURSE SUMMARY

The Salford Business School MSc Digital Marketing will equip you with the latest digital and social media marketing knowledge and skills needed in today’s demanding digital global economy.

During your time with us, you’ll examine products and services which are highly desirable to online consumers, while running real-life digital marketing campaigns by applying search and social media marketing techniques to support competitive marketing strategies.  You will be taught by internationally recognised award winning experts based in the Salford Business School Centre for Digital Marketing.

  • Internationally research informed curriculum shaped by award winning research and consultancy in the field of digital business
  • Close industry connections to ensure provision of appropriate and sufficient internships and placements
  • Delivered full-time and part-time on a block delivery approach with six intakes 

On completion of the course, you will be in a strong position to take advantage of a wide range of managerial career opportunities including:

  • Digital Marketing
  • Mobile Marketing
  • SEO Account Management
  • Web Analytics
  • Search and Social Media
  • Web Content Management
  • Digital Creative Development
  • Marketing Communications
  • Marketing

TEACHING

The course is currently delivered in four blocks of three-day intensive study periods, followed by independent study and online support through the University’s virtual learning environment, Blackboard. Each module is taken and assessed over a six week block. 

From September 2017, this delivery format will change. Students will continue to study a single module for a 6 week period. Face to face teaching will be delivered on campus for two half days each week. In addition, you will attend the taught element of the Business Innovation Programme each Wednesday afternoon during the 6 week blocks, with independent study completed in your own time through Blackboard.  Individual student timetables will be provided during induction week.

ASSESSMENT

Over the duration of your course a range of assessment techniques will be used. Types of assessment include; essays, assignments, exams, multiple choice tests, online tests, group reports, and portfolio work. The weighting between exams and coursework varies between modules and years.

EMPLOYABILITY

You will gain a highly regarded formal qualification, as well as personal and organisational management skills that will enhance your career prospects. Our graduates have gone on to gain employment in a wide range of organisations, working in areas including brand management, marketing communications, social media marketing and heritage marketing.

This course will provide you with flexible employment opportunities leading to potential roles with a variety of management-level national and international sectors. Recent Salford Business School graduates have gained employment with leading companies including:

  • Ernst & Young
  • ENER-G
  • Dixons Group plc
  • British Airways
  • Cooperative Insurance Services
  • BMW
  • American Express
  • BBC
  • Citibank
  • Ladbrokes
  • Numberica
  • Office of the Legal Services Ombudsman
  • KPMG
  • PricewaterhouseCoopers
  • Premier Travel Inn
  • BUPA
  • Thomson Holidays
  • BT
  • DTS Logistics
  • Greater Manchester Police
  • The NHS

Visit the Digital Marketing - MSc/PGDip/PGCert page on the University of Salford website for more details!

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