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The Master of Business Administration (MBA) with a Major in Digital Marketing is designed to equip you with the skills needed to engage an audience through digital media and effectively market your business through these networks. You will be capable of actively working to develop marketing strategies and learn effective business planning for digital marketing. In addition to becoming experts in leveraging social media for business growth.

  • Be able to effectively publish and manage content for business growth.
  • Acquire expertise in using Google analytics and various data analysis software.
  • Gain familiarity with online legalities and rights management.
  • Become an expert in designing and implementing online marketing campaigns.

How does the program work?

Our Modular System

The MBA program consists of 14 modules each lasting 3 weeks. This system allows for complete immersion in the subject area. Every 2 or 3 modules, there will be an Orientation Week which will focus on your International Management major. During the OW, you will be able to present your final project to your tutors and get feedback and guidance towards its completion.


Visit the Digital Marketing - MBA page on the Geneva Business School website for more details!

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