Xi’an Jiaotong-Liverpool University Featured Masters Courses
Swansea University Featured Masters Courses
Full time & Part time September MA 1 year full-time, 2 years part-time

About the course

Overview

Do you want to be at the forefront of the digital revolution, combining traditional marketing insight with an understanding of the latest digital technology?

If you want to take your previous studies or recent, relevant work experience to the next level, our MA Digital Marketing degree course will develop your technical skills and practical experience in digital media and marketing, increasing your appeal to employers and giving you the edge over your competition.

Almost every industry needs digital marketing experts and when you graduate, you'll have the skills to take on roles in areas such as e-commerce, marketing, advertising and social media.

What you'll experience

On this course, you'll:

  • Learn from academic staff with relevant experience in the field, including research and

Read more about this course


Entry Requirements

A second-class honours degree or equivalent professional experience and/or qualifications

English language proficiency at a minimum of IELTS band 6.5 with no component score below 6.0

If you don't meet the English language requirements yet, you can achieve the level you need by successfully completing a pre-sessional English programme before you start your course.


Course Content



Where is University of Portsmouth


Videos




Student Profile(s)

Gemma Austin

Gemma had been working as a bid manager for over four years and, although was doing well, really wanted to be working in a more creative industry.

I made the difficult decision to quit my job and go back to University to embark on the MA Digital Marketing course at the University of Portsmouth. I graduated from Portsmouth Business School in 2011and set up the company Cotton Candy Photography with business partner and friend Philippa Parkes as part of my final year project last December. It has been life-changing; I can’t believe how fast the business has grown.

My friend, Philippa, had been planning to set up her own freelance photography business and I approached her at first to offer to design, build and market a website. However, as we’re both keen photographers and creatively quite similar we decided to go into business together instead.

Studying for the MA Digital Marketing course meant I wasn’t just setting up a business from scratch – I was using my knowledge of the design, development and implementation of digital media marketing applications – so I felt confident that I had solid foundations. The project incorporated designing an identity, building a website, establishing a brand and an online presence all through the use of various digital media marketing tools.

My tutor and I discussed the project initially with a target of five bookings for 2011. Six months on, I am working for the photography business full-time. We now have 25 bookings, and more keep rolling in!



Scholarships

Portsmouth Business School Scholarship Programme

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