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Full time & Part time September, January MA 1 year full-time, 2 years part-time

About the course


Do you want to be at the forefront of the digital revolution, combining traditional marketing insight with an understanding of the latest digital technology?

If you want to take your previous studies or recent, relevant work experience to the next level, our MA Digital Marketing degree course will develop your technical skills and practical experience in digital media and marketing, increasing your appeal to employers and giving you the edge over your competition.

Almost every industry needs digital marketing experts and when you graduate, you'll have the skills to take on roles in areas such as e-commerce, marketing, advertising and social media.

Read more about this course

Entry Requirements

A second-class honours degree or equivalent professional experience and/or qualifications

English language proficiency at a minimum of IELTS band 6.5 with no component score below 6.0

 Course Content

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Student Profile(s)

Gemma Austin

Gemma had been working as a bid manager for over four years and, although was doing well, really wanted to be working in a more creative industry.

I made the difficult decision to quit my job and go back to University to embark on the MA Digital Marketing course at the University of Portsmouth. I graduated from Portsmouth Business School in 2011and set up the company Cotton Candy Photography with business partner and friend Philippa Parkes as part of my final year project last December. It has been life-changing; I can’t believe how fast the business has grown.

My friend, Philippa, had been planning to set up her own freelance photography business and I approached her at first to offer to design, build and market a website. However, as we’re both keen photographers and creatively quite similar we decided to go into business together instead.

Studying for the MA Digital Marketing course meant I wasn’t just setting up a business from scratch – I was using my knowledge of the design, development and implementation of digital media marketing applications – so I felt confident that I had solid foundations. The project incorporated designing an identity, building a website, establishing a brand and an online presence all through the use of various digital media marketing tools.

My tutor and I discussed the project initially with a target of five bookings for 2011. Six months on, I am working for the photography business full-time. We now have 25 bookings, and more keep rolling in!


The Portsmouth Business School offers a scholarship programme for students who are commencing postgraduate study at the Business School. This comprises a limited number of awards to self-funding Home and European Union students. The scholarship will be in the form of a 40% discount from any tuition fees due after any other discounts such as the 20% discount for Portsmouth alumni or partial payments by sponsors.

Additionally there is an International Student Bursaries scheme.

Value of Scholarship(s)

40% discount off the tuition fees


You're fully self-funded
You have UK or EU nationality
You've been offered a place on a campus-based full or part-time 180 credit postgraduate course, excluding distance learning or 'top-up' courses
You've achieved, or are predicted to achieve, a 2:1 from your undergraduate degree, or have significant, relevant managerial or professional work experience (if you're awarded a scholarship but don't achieve a 2:1 when you get your results, you won't be eligible)
You haven't started your postgraduate course at the University of Portsmouth

Application Procedure

Application form available via web link below

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