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Course content

Do you want to be at the forefront of the digital revolution, combining traditional marketing insight with an understanding of the latest digital technology?

If you want to take your previous studies or recent, relevant work experience to the next level, our MA Digital Marketing degree course will develop your technical skills and practical experience in digital media and marketing, increasing your appeal to employers and giving you the edge over your competition.

Almost every industry needs digital marketing experts and when you graduate, you'll have the skills to take on roles in areas such as e-commerce, marketing, advertising and social media.

What you'll experience

On this course, you'll:

  • Learn from academic staff with relevant experience in the field, including research and consultancy
  • Access our extensive library and IT facilities which include academic and practitioner publications
  • Hear from guest speakers and take part in live case studies
  • Draw on our extensive links with the industry
  • Take part in topical debates on subjects like data collection, Artificial Intelligence in marketing, and Blockchain advertising
  • Receive regular business updates, analysis and smart insights about the latest technology and marketing developments
  • Learn about emerging technologies in the field of digital marketing

Work experience and career planning

We can help you identify internships, voluntary roles and opportunities that will complement your studies.

When you finish the course, our Careers and Employability service will help you find a job that puts your skills to work in the digital marketing industry. After you leave the University, you can get help, advice and support for up to 5 years from our Careers and Employability service as you advance in your career.

Careers and opportunities

This course will give you the knowledge and practical skills to use digital media in a marketing environment.

You'll be in a strong position to pursue a career in fields including:

  • Digital marketing
  • Social media
  • e-commerce
  • Mobile advertising

You'll also have the entrepreneurial skills needed to start your own digital-based business. We'll be on hand to give you help, support and advice, whatever you decide to do next.


Visit the Digital Marketing MA page on the University of Portsmouth website for more details!

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