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Course content

Your programme of study

Do you find it difficult to commit time to learning at a specific location, work in a rural location, have commitments which mean you cannot always attend somewhere at a specific time and place? Do you want to study in your own time at your own pace and build your qualification to Master's level if you can? Digital Marketing Leadership is offered at Aberdeen to allow you to progress your skills and professional development without the need to go back to college or university full time. You can study this degree from anywhere in the world where you can use the internet.

If you want to get ahead in the world of marketing digital marketing is now an essential toolkit of skills and knowledge you need to know alongside strategic and tactical marketing knowledge. The mass communications revolution has meant that this discipline is constantly evolving and extremely necessary to most business and organisations worldwide within their marketing function. The programme is delivered to give you practical digital marketing consultancy knowledge and insight. You study theories but also techniques with the Business School and Jump Digital online. You learn everything from strategy to user centred web development and marketing communications, social media marketing, usability, creating digital assets to output to via a range of channels, optimising experience and search, creating dashboards, website specification and many more skills within web development.  From here you look at content marketing to provide inbound campaigns to your website.  You study further modules in project management, thought leadership, pitching, and disruptive market value plus a lot more.

This is a high growth employment area which has been driven by the huge advances in technology and communications online globally. Most business is now global due to this change and many businesses have taken advantage of international marketing and ecommerce to sell and market their products and services on.

Courses listed for the programme

Digital Marketplace and Strategy

Digital Strategy and Digital Assets

Executing A Digital Strategy

Effective Consultancy and Project Management

Digital Futures

Find out more detail by visiting the programme web page


Why study at Aberdeen?

  • You can fit this programme of study around your life, offered three times a year, online, and part time to fit round work
  • The course provides contextual learning and practical application online
  • You learn to develop strategic digital marketing, tactical planning and you learn to work with disruptive technologies offered
  • The programme has multiple applications including consultancy and agency work, marketing in all sectors worldwide, and it supports understanding of the latest communications and content techniques

Where you study

  • Online Learning
  • 9 Months, 18 Months or 24 Months
  • Part Time
  • September, January or June starts

International Student Fees 2017/2018

Find out about fees:


*Please be advised that some programmes have different tuition fees from those listed above and that some programmes also have additional costs.


View all funding options on our funding database via the programme page




Find out more about:

  • Aberdeen City
  • University
  • Clubs and Societies

Visit the Digital Marketing Leadership page on the Aberdeen University website for more details!





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Recipient: Aberdeen University

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