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Course content

This course delivers an exceptional mix of new and best practice in contemporary digital and social media communications, along with significant communications and strategic insight into the digital sector. This is gained from access to experienced researchers and practitioners in the area.

This ground-breaking course combines best practice in digital and social media marketing with cutting edge academic thinking and contemporary professional development. The Digital Marketing Communications award is designed for:

-Graduates in business and marketing who want to move into a more digital role

-Graduates from non-business awards, such as the humanities, technology and sciences, who need to develop as digital channel specialists

Networking, contemporary industry experience and practice are key features as students come into contact with professionals from across their sectors and leading academics from the Business School.

We also offer a part-time MSc Digital Marketing programme with start dates in September and February.

Features and benefits of the course

  • You will be taught in the internationally recognised multi award-winning Business School on All Saints Campus. 
  • We have conducted extensive research within the digital and social media communications community to articulate the precise design of this programme and the specified units for the award have been tightly defined to encompass the views of the sectors.
  • The teaching team have significant links into the national and global digital and social media communications community and combine practitioner insight with employer demand to create this curriculum.
  • This programme is based on our extensive experience of running the UK’s longest running part-time Masters in Digital Marketing – this experience has highlighted specific new developments and concepts that have been incorporated into the design of this course.
  • For students who do not come with any marketing experience or learning (non-cognate applicants), we ensure parity of knowledge as those students who do by offering the option to study Integrated Communications. This ensures they are able to operate with the same level of confidence as their peers who have knowledge and experience of marketing.
  • Students (cognate applicants) with previous marketing learning and experience are able to build on their existing communications background by accessing the option unit on Rich User Experience.
  • The curriculum is designed to introduce cognate and non-cognate graduates into this specialised discipline. Based on our part-time experience with our MSc Digital Marketing, we ensure that all learners are able to operate at postgraduate level through the Digital Masters Level Learning unit, allowing all learners to participate in an informed way in postgraduate learning.

Postgraduate internship programme

Employers look favourably on candidates who can demonstrate relevant and practical work experience. All Masters students at the Business School are encouraged to undertake an optional, short-term internship with a real business in order to develop relevant experience relating to their studies.

The Postgraduate Internship Programme is an optional unit which allows you to gain up to fourteen weeks of work experience in a business environment; putting your studies into practical application, at the same time as gaining practice credits, which are recorded on your degree qualification transcript.

A dedicated Placement and Project Coordinator will guide you through this process, by sourcing and advertising suitable roles throughout the year, offering 1-2-1 application advice, and supporting you to make speculative applications to source your own Internships.

Internships can be part-time or full-time but must fit around your scheduled classes.


Visit the Digital Marketing Communications - MSc page on the Manchester Metropolitan University website for more details!

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