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    Kent Business School Logo
  • Study Type

    Full time available

  • Subject Areas

    Business & Management

  • Start Date

    September

  • Course Duration

    One year full-time, two years part-time

  • Course Type

    MSc

  • Course Fees

    website

  • Last Updated

    08 November 2018

Course content

The Digital Marketing and Analytics MSc provides an advanced conceptual knowledge and understanding of the value of digital marketing in contemporary organisations.

Learn up-to-date practices in key digital marketing disciplines, including online marketing strategy, web analytics, web applications, creativity and design, and digital marketing strategy and communications.

The MSc equips you with the latest tools to analyse and interpret data, forecast future trends, automate and streamline decisions, and optimise courses of action. You gain an insight into key tools and techniques such as statistical analysis, data mining, forecasting and regression, optimisation, simulation and spreadsheet modelling.

Develop the ability to apply key marketing and management theories, through the development of cognitive, critical and intellectual skills, research skills and relevant personal and interpersonal skills. On successful completion of the programme, you will have the skillset to successfully pursue a career in digital marketing and data analytics.

Visit the Digital Marketing and Analytics page on the University of Kent website for more details!

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