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  MSc - Digital Marketing and Analytics


University of Winchester    Faculty of Business, Law and Sport

Full time & Part time See Course MSc Full-time: 1 year; Part-time: 2 years
Business & Management (5)

FindAMasters summary

The MSc in Digital Marketing and Analytics at Winchester is a practical and hands-on course that equips you with the skills and knowledge needed for a successful career in the digital marketing industry. Through live briefs, workplace visits, and engagement with industry experts, you will gain valuable experience in areas such as social media management, SEO, and e-commerce. The programme covers a range of modules including Digital Transformation in Marketing, Web Design and Analytics, and Social Media Marketing and Analytics. Entry requirements include a first or second-class Honours degree or relevant professional experience. International students should have an IELTS score of 6.0 or equivalent.

About the course

  • Practical, hands-on course with live briefs and workplace visits
  • Ideal for careers in social media management, SEO, and e-commerce
  • Opportunities for internships, fieldwork and engagement with industry experts

Digital Marketing and Analytics at Winchester advances your knowledge and skills in creating digital content, helping you to ensure your target audience sees and responds. The course also refines your skills in using data analytics, equipping you to develop and use appropriate digital marketing strategies to reach consumers, clients and partners.

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Entry Requirements

This course is applicable to those interested in pursuing a career in marketing, in particular within the digital context. Normally a first or second-class Honours degree or professional experience in the area of study is required.

If English is not your first language: IELTS 6.0 overall with a minimum of 5.5 in writing or equivalent


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Where is University of Winchester
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