FindAMasters summary
The MSc in Digital Marketing and Analytics at the University of Kent is the perfect programme for analytical thinkers with a creative flair. This CIM-accredited course offers a strong focus on marketing metrics and practical application, allowing you to develop the top-end skills needed for digital campaigns in any business. With a supportive community and expert teaching staff, you'll learn about digital consumer behavior, social media marketing, data mining, and more. The programme structure includes 10 compulsory modules and a research component. Entry requirements include a minimum second-class UK degree or equivalent, and applicants from various backgrounds are considered. Don't miss the opportunity to enhance your career prospects in the ever-evolving field of digital marketing.
About the course
Register your interest in graduate study at University of Kent
Are you an analytical thinker with a creative flair that you could apply to marketing campaigns?
From social media, website management and digital design, digital marketers are an integral part of 21st Century business. They require not only a head full of marketing ideas but the ability to work with data for the purpose of analysing marketing campaign effectiveness.
Our CIM-accredited MSc Digital Marketing and Analytics course has a strong focus on marketing metrics and a large practical element. It allows you to apply theoretical knowledge and hit the ground running with top-end skills needed for digital campaigns for any business. Also available with an optional Industrial Placement.
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Entry Requirements
A minimum of a second-class UK degree, or an equivalent internationally recognised qualification is accepted for this course. We encourage applicants from a marketing, business or management background, but other subject areas will be considered.
All applicants are considered on an individual basis and those without an honours degree may also be considered on the basis of work experience, professional qualifications and the relevance of the programme to their current professional role.
All applicants are considered on an individual basis and additional qualifications, professional qualifications and relevant experience may also be taken into account when considering applications.