The marketing industry is a rapidly evolving, complex landscape. It is essential for marketing professionals to keep up with the latest technologies and trends, yet increasingly difficult to measure and understand the success of modern digital marketing campaigns.
Throughout your studies, you will explore the way digital marketing and analytics are changing the face of marketing, with a focus on four main themes: social media marketing, big data, cloud computing, and mobile marketing.
You will gain an understanding of marketing theory, as well as developing the key practical skills for running digital campaigns. Through the use of live briefs you will gain practical experience working on the types of projects you would be involved with as a marketing practitioner.
Why should I choose this programme?
Web analytics, big data, social media and content marketing are now the most difficult skills to recruit for and are key marketing trends for the future.
Our highly relevant, industry-led programme directly addresses the current marketing technology skills gap, equipping you with both creative marketing skills, and crucial digital, technical and quantitative analytics skills currently lacking in the sector.
Key skills, aims and objectives
•Training in the technical skills that marketing professionals require now •A blend of technical and marketing skills in each module •Key practical skills for running digital campaigns, including social media and analytical skills •A deep understanding of digital marketing strategy, planning and control •In-depth look at how digital technology is shaping marketing operations across different industries
There is a significant skills gap in the marketing industry which is in desperate need of people who have not only marketing knowledge, but also digital, analytical and social media expertise.
Graduates of this programme will have highly sought-after skills that are attractive to marketing employers, both agency and client-side. You will be able to take advantage of the opportunities available in the sector and apply your skills to a wide range of different roles.
How to apply
Applying to study at RUL is a quick and easy process. We accept direct applications, have no formal application deadlines and there is no application fee.
•Copies of academic transcripts and certificates of all academic study undertaken after secondary school •One letter of academic reference •A copy of your CV/resumé showing your work experience if applicable. •A 300 to 500-word personal statement in support of your application, outlining your reasons for applying to your chosen programme and how you feel you will benefit from the course of study •A copy of your passport photograph (ID) page •One recent passport-sized, colour photograph, jpeg format (this must be emailed to us at [email protected]) •If not a native English speaker, proof of your English proficiency
Please note: most candidates will be assessed for admission on the basis of their submitted application materials. However, RUL reserves the right to invite candidates for interview and to reject those who decline to attend.
Step 2 Making an offer
We will assess whether you meet our minimum entry requirements and will make you an offer by both email and post, or notify you that you have been unsuccessful.
If you have completed your education and have met all the entry requirements, you will be sent an unconditional offer. If you still have to finish your exams, or have yet to submit supporting documentation, we will make you a conditional offer.
You can expect to receive a decision on your application within 10 working days of receipt of your completed application and supporting documents.
Step 3 Accepting the offer
If you wish to accept the offer you must:
•Confirm your acceptance via email/post/telephone/in person •Pay the registration fee (non-refundable) •Pay the non-EU advance tuition fee deposit, if applicable (non-refundable) •Please note: although there is no formal deadline to pay your registration fee or non-EU advance deposit, if you need to apply for an international student visa to study in the UK, then we recommend that you pay these as soon as possible.
On receipt of your acceptance we will issue the final set of documentation and, where needed, the relevant visa support documentation. To find out if you need a student visa please consult the UK Visas and Immigration (UKVI) website for current information: http://www.gov.uk/government/organisations/uk-visas-and-immigration (please note it is your own responsibility to arrange the appropriate visa).