This course offers a dynamic programme to equip graduates for creative roles in the digital branding industry – at executive, strategic and managerial levels.
A unique blend of digital design and technology in the context of branding, this MSc aims to fill a gap, by developing your knowledge and practical experience of both digital design and branding concepts.
You will also gain a deep understanding of digital media technologies and research methods, and complete a dissertation that involves the full design cycle.
Digital media and the internet are having a big impact in the way brands behave, interact and speak.
As these technologies continue to develop in terms of functionality, availability and speed, even greater opportunities will arise for those individuals who are able to combine traditional marketing insight with a true understanding of digital media, capturing these benefits and articulating them at both an academic and vocational level.
Digital Branding Strategy Brand Experience Design Digital Design Digital Media Technologies Multimedia Research Directions Major Project
The College of Engineering, Design and Physical Sciences has been offering successful digital design courses for over 12 years at undergraduate level and recently at postgraduate level. This course builds on the following BSc undergraduate and MSc postgraduate courses already available:
BSc Digital Design BSc Visual Effects and Motion Graphics MSc Advanced Multimedia and 3D Technologies MA Design and Branding Strategy
The course is delivered by a team of academics and design professionals.
Modules are assessed by practical assignments, written exams or a combination of the two methods as appropriate.