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Course content

Learn from industry leaders at the cutting edge of the digital and sharing economy sector on this innovative Master’s degree. Informed by our academics’ unrivalled research strengths in the field, it will prepare you to start your own digital business or implement digitally enabled innovative practices within existing organisations.

Introducing your degree

Learn from industry leaders at the frontier of the digital and sharing economy sector on this innovative masters degree. Informed by our academics’ unrivalled research strengths in the field, it will prepare you to start your own digital business or implement digitally enabled innovative practices within existing organisations.

A critical mass of digital and sharing economy expertise within Southampton Business School means that our research output in this field is unmatched in most other UK universities. Exposure to leading practitioners will also offer you the opportunity to find out more about possible careers and develop your professional networks.

Overview

There has been a huge growth in the use of digital and sharing economy business models, with companies such Uber, Airbnb, BlaBlaCar and Freelancer.com flourishing in recent years. Whether your aim is to launch your own digital start-up or help established businesses take advantage of new technological platforms, the MSc in Digital Business and Entrepreneurship will provide you with the latest insights into this expanding and rapidly changing sector.

No technical expertise is required to join the course – we welcome applicants from a range of academic and professional backgrounds.

Career Opportunities

You’ll graduate with up-to-the-minute knowledge of digital business models as well as key transferable skills that are in demand across a range of sectors. You’ll be equipped to launch your own digital business or work in a dynamic digital start-up environment. You could also choose to add value within an established corporate, public sector or not-for-profit organisation.

Other possible next steps include working for a digital consultancy, joining an industry research team or continuing your studies at PhD level.

Modules

Core/Compulsory modules include: Digital Business; Digital Entrepreneurship; Quantitative and Qualitative Research; Web Applications; Web Architecture; Interdisciplinary Thinking

Optional modules include: Operations Management; Innovation and Technology Transfer; The Science of Online Social Networks; Computational Thinking; Semantic Web Technologies; Open Data Innovation


Visit the Digital Business - MSc page on the University of Southampton website for more details!

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