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Course content

Learn from industry leaders at the cutting edge of the digital and sharing economy sector on this innovative Master’s degree. Informed by our academics’ unrivalled research strengths in the field, it will prepare you to start your own digital business or implement digitally enabled innovative practices within existing organisations.

Introducing your degree

New technologies have changed the way we do business, with digital platforms such as Uber and Airbnb becoming household names. This cutting-edge MSc will equip you for a career in the fast-growing digital and sharing economy sector. It draws on Southampton’s world-leading expertise in Business Studies and Web science. Through modules from these disciplines you’ll gain the theoretical knowledge and practical skills you will need to launch your own digital business, work in a dynamic start-up environment or apply new digital business models within an established organisation. In addition, you’ll have an unrivalled opportunity to engage with the latest digital business trends and developments through talks and masterclasses, delivered by business leaders.


There has been a huge growth in the use of digital and sharing economy business models, with companies such Uber, Airbnb, BlaBlaCar and flourishing in recent years. Whether your aim is to launch your own digital start-up or help established businesses take advantage of new technological platforms, the MSc in Digital Business and Entrepreneurship will provide you with the latest insights into this expanding and rapidly changing sector.

No technical expertise is required to join the course – we welcome applicants from a range of academic and professional backgrounds.

Career Opportunities

You’ll graduate with up-to-the-minute knowledge of digital business models as well as key transferable skills that are in demand across a range of sectors. You’ll be equipped to launch your own digital business or work in a dynamic digital start-up environment. You could also choose to add value within an established corporate, public sector or not-for-profit organisation.

Other possible next steps include working for a digital consultancy, joining an industry research team or continuing your studies at PhD level.


Compulsory modules include: Digital Business; Digital Entrepreneurship; Quantitative and Qualitative Research; Web Applications; Web Architecture; Interdisciplinary Thinking

Optional modules include: Innovation and Technology Transfer; Enforcement of IP Rights over the Internet; Online Intellectual Property Enforcement; The Science of Online Social Networks; Computational Thinking; Semantic Web Technologies; Open Data Innovation; Advanced Digital Communications

Visit the Digital Business - MSc page on the University of Southampton website for more details!





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