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This course looks at the creation, management, curation and repurposing of digital media and digital assets.

As the digital aspects of content industries, the cultural heritage sector and the private sector are reaching maturity, career opportunities have mushroomed worldwide for professionals, who are familiar with digital media and have the skills to manage digital content throughout its lifecycle.

Key Benefits

  • We draw on a wide range of expertise, offering insights into curatorial and archival practices of dealing with digital assets as well as into technologies and wider socio-economic questions such as rights and project management.
  • The course tutors offer unrivalled expertise in technologies and processes that allow the quick and efficient storage, retrieval and reuse of digital assets. They come from a diverse and highly interdisciplinary background, having run digital archives or worked in the digital industries in the past.
  • Through the optional internship module students can have direct access to some of the world’s most important culture and media institutions.
  • Close links and regular speakers from the content sector give students insights and up-to-the-minute knowledge of the subject area.


Our Digital Asset & Media Management MA takes a comparative and interdisciplinary approach, allowing you to explore and critically assess competing theories and practices from across new media digital management, archival, and information science. This will provide you with a well-rounded understanding of the requirements across many domains. In recent years there has been an explosion in the volume, complexity and range of digital content in a variety of media. This has been called the big data revolution and is closely connected to the increasing interest in the digital economy as an engine of growth.

There are very few institutions of any size that do not create and depend on the management, reuse and curation of digital media and information. Government, the public sector, Higher Education, cultural and creative industries and business all make and use these assets every day. This makes the skills we will give you  increasingly attractive to employers. As well as developing the practical skills you need to manage digital media assets, you will also develop your critical and reflective capacities and increase your understanding of the interdependence between digital processes, technology, society and curatorial practice. This will enable you to enter into a technologically complex and fast-moving digital world of work.

Reasons you should consider the Digital Asset & Media Management MA include:

  • Broadcast and publishing industries are increasingly using digital media in new ways, on new technological platforms such as tablets and mobile.
  • Archives and libraries are increasingly depending on digital materials and cultural heritage organisations are digitizing and making digital materials relating to our history and culture more available.
  • Businesses rely on digital media and content to develop, run and manage their future prosperity.
  • Research managers and data scientists work with large volumes of digital data, running experiments, simulations and visualisations.
  • Employers are looking for skilled professionals with knowledge and expertise in managing their valuable digital media assets.

Required Modules

You are required to take:

  • Introduction to Digital Asset & Media Management (40 credits)
  • Dissertation (60 credits)

Optional Modules

In addition, you are required to take four modules (totalling 80 credits) from a list of optional modules that may typically include:

  • Web Technologies (20 credits)
  • Digital Publishing (20 credits)
  • Communication & Consumption of Cultural Heritage (20 credits)
  • Digital Media, Digital Marketing (20 credits)
  • From Information to Knowledge (20 credits)
  • Digital Asset & Media Management in the Broadcast Media (20 credits)
  • Introduction to Data Journalism (20 credits)
  • Management for Digital Content Industries (20 credits)
  • Digital Asset & Media Technologies in Practice (20 credits)
  • Internship: Digital Asset & Media Management in the Workplace (20 credits)
  • Maps, Apps & the GeoWeb (20 credits)
  • Data Journalism (20 credits)
  • Network Literacy (20 credits)
  • Digital Publishing (20 credits)
  • Open Culture (20 credits)
  • From Information to Knowledge – Metadata & Systems for Digital Assets & Media (20 credits)
  • Management for Digital Content Industries (20 credits)
  • Digital Media, Digital Marketing (20 credits)
  • Curating & Preserving Digital Culture (20 credits)
  • Crowds & Clouds – Digital Ecosystems (20 credits)

Up to 20 credits from other master’s modules offered in the Faculty of Arts & Humanities, subject to approvals.

If you are a part-time student, you will take Introduction to Digital Asset & Media Management in your first year and your dissertation in your second. You will divide your 80 optional credits between the two years.

Career prospects

There is an increasing demand for professionals with digital asset and media management expertise. Our MA responds to this demand for digitally literate professionals to work in the educational and heritage institutions as well as the publishing, broadcast, and creative content industries. The skills and knowledge that you will develop over the course of our MA will make you valuable to all institutions concerned with the effective management of their information and media assets, for example, museums and galleries, archives, media organisations, publishing houses, government and industry and healthcare and law firms.

Visit the Digital Asset & Media Management MA page on the King’s College London website for more details!