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Design Strategy & Innovation - MA


Course Description

About the course

This unique international, multi-disciplinary course will develop design managers and leaders as catalysts for strategic innovation and change.

The programme comprises compulsory modules of theoretical and analytical topics in areas such as innovation, creativity, team-working and leadership. Special features include analytical design exercises, multimedia educational material, research methods, case studies, design audits and international placements.

The aim of the course is to create closer links between design and industry and to widen the horizons of design management students, enabling you to make informed reference to the world beyond design – to users, the market, new technology, economics, politics, law and the global environment.

Aims

All organisations use design, but few master its use strategically. This course provides the skills and knowledge to students wishing to enter this exciting and rewarding field of endeavour.

This innovative course was one of the first Master’s programmes - globally - that sought to explain the relationship between innovation and design and the importance of applying a strategic approach using design thinking, design methods and process.

Today we remain a unique course internationally and attract students from all over the world, from different creative and design backgrounds, both with one purpose…to become masters of design strategy.

By the time you graduate you will be equipped to:

apply thinking, design methods and process to identify opportunities for innovation and drive changes in commercial, public and/or no-for-profit organisations
explore how strategic design could be used to deliver a whole spectrum of innovation ranging from an innovative business model right through to new products/services
show expertise in your chosen specialism in exciting fields, such as social innovation
critically evaluate the relationship of design, creativity, innovation and enabling technologies
demonstrate personal initiative in addressing challenging issues relevant to industry and other organisations and /or the design profession.

Course Content

The balanced combination of critical examination and rigorous academic research and creativity is a unique characteristic of our Design Strategy and Innovation MA programme at Brunel. You will do a three-phase programme:

Phase One modules: Taught Element (September - December)

Strategic Design Management
Branding Strategy Studies
Innovation Strategy and Management
Design Research

Phase Two Modules: Taught/Tutored (January - April)

Design Innovation Futures: Seminar & Workshop Programme
Design Innovation Research Project 1
Design Innovation Research Project 2

Phase Three Module: Student-led (May - August)

Dissertation

Special Features

'Rich Design' - This is a term we use to describe the many extracurricular activities on offer for Design and Branding students at Brunel.

Brazilian week - We host an annual visit from top Brazilian designers, with joint activities organised with Brunel students. It’s an extremely exciting and rewarding experience for both our students and visitors.

Design consultancies - Many design staff at Brunel are practicing design consultants in their own right, and also work closely with several design consultancies, including Design Bridge. an international brand design agency. This has resulted not only in this company participating in Design Futures, but offering student projects, internships and also graduate employment positions.

Eminent speakers - Every year, our ‘Design Futures’ event offers students the chance to use their research to find design-based solutions to issues facing the world. Design Futures also features eminent guest speakers from all aspects of the design profession, who offer their views on the future of design and its role in meeting global challenges.

Industry and professional focus: London is arguably the most important design and creative capital in the world. Brunel Masters plays a key part in this vibrant landscape. Consequently students leave with a realistic and cutting edge set of skills and knowledge. A world renowned consultancy has praised Brunel design graduates for their ability to ‘hit the ground running’ – meaning they start work understanding modern branding and are able to immediately contribute to strategic thinking within a company.

International flavour: Our MA Design courses draw a truly international mix of students, creating a diverse pool of creative talent at Brunel that attracts employers.

Work Placements

Our students have completed placements and design audits with following major companies and corporations: Grange, Wolff DIms, British Airways, Xerox Europe, HSBC Bank, Black and Decker, IDEG and Hasbro UK.

This might explain why many of our alumni now work for some of the world’s leading consultancies including Saffron, New Edge, Design Bridge, Imagination and Seymour Powell, as well as ‘blue-chip’ companies such as Lenovo, Samsung, British Airways, The Virgin Group, Dyson and HSBC amongst others. Some like Brunel so much they elect to stay on with us for a few more years and study design research for their PhD.

Visit the Design Strategy & Innovation - MA page on the Brunel University London website for more details!

Videos
(Student Profile)

Sunniya Saleem

96.JPG I was pursuing my undergraduate degree in Visual Communication Design in Pakistan when I got accepted on a Design program in London. During my undergraduate studies I visited Brunel University and attended the master student’s final year Design presentations. I was very impressed by the standard and quality of the work. After graduation I had options of either staying in London or going back to Pakistan. London had sort of started to grow on me, and I wanted to spend another year there. I got a few job offers, worked on a couple of projects, but wasn’t satisfied. I had worked on a couple of branding projects, but I wanted to analyze brands further and see their relationship with design. I decided to go back to the drawing board and apply for a postgraduate degree. I wanted to undertake a degree that would help polish my branding skills and provide me with a thorough understanding of the international Design market. I emailed faculty members at Brunel to get more information about the Design & Branding course and was overwhelmed with the response. The course was an exact match to my expectations.

The MA Design & Branding Strategy program at Brunel provided the challenge of independent exploration and stimulation with the help of professionals. I felt the course would help me strengthen my Design skills. The university itself would also be a positive contribution to my multi-cultural experiences as it was home to over 1500 international students.

The facilities at Brunel were simply superb, the availability of a 24hr postgraduate study center, access to computer labs, design studios and a huge library helped lure me towards Brunel more. The university’s campus was a huge determinant in my choice. Usually universities have small campuses or campuses split all over, but in Brunel everything was available in one place. It was a rich learning environment that helped me progress as an individual. Brunel transformed me from a student to a professional. It has been an experience of a life time both academically and socially. It was very encouraging to have a personal tutor who invested so much time and attention in helping me perfect my skills and my research.


(Scholarship)

PG Academic Excellence Scholarships - No. of awards TBC

Postgraduate Academic Excellence Scholarships
The scholarship is available for PGT courses at Brunel starting from September 2014 and focuses on two key audiences, namely high calibre prospective PG students and our alumni who wish to undertake further postgraduate study at Brunel. It is available to both Home/ EU and International students.In order to attract high calibre students and encourage them to undertake postgraduate study we intend to offer this scholarship as a discount of 15% off the tuition fees for anyone who has obtained a first class undergraduate degree from a UK University, either in the UK or abroad.Additionally Brunel has always offered a reduction in PG tuition fees for Brunel alumni and Brunel students who take up postgraduate education could receive the '15% graduate discount'.These two discounts are not exclusive and therefore a Brunel alumnus who has a first class undergraduate degree can receive both.There are exclusions to this offer. Please read the terms and conditions carefully to determine whether you are eligible.

Value of Scholarship(s)

discount 15% of tuition fees

Eligibility

A first class undergraduate degree from a UK University, either in the UK or abroad.

Application Procedure

See website

Further Information

http://www.brunel.ac.uk/courses/pg/funding/scholarships-bursaries



Entry Requirements

A UK first or second class Honours degree or equivalent internationally recognised qualification in a design or a closely related creative discipline. Other subjects with relevant work experience will be assessed on an individual basis. For international or EU entry requirements please see website View Website

Last Updated

05 June 2017

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Recipient: Brunel University London

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