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Course content

This course is aimed at people who wish to be managers and leaders of creative activities in the creative industries or broader industry where this is required. The course teaches established techniques of leading creative design processes, which is widely known as Design Management.

It is aimed at candidates with an undergraduate degree in a creative subject area or those who wish to make a career development.


The Faculty of Arts and Humanities (FAH) has one of the longest established Design Schools in the UK with a portfolio of industry partnership, competition success and substantial graduate careers in the Creative Industries.
-The School’s substantial alumni and other renowned industry associations provide opportunities for students to work closely with industry.
-The FAH Postgraduate ‘Agile Lab’ developed in association with Herman Miller from research titled, ‘The Future of the Learning Environment’ is an appealing location for this course.
-The Faculty has a staff team with extensive experience in professional design and design leadership.
-The location of the University is in the industrial centre of England, one hour by train from London. It is a prime position for the study of design management.


Professionals capable of managing creative teams and delivering creative practice and objectives within the context of defined company requirements, are sought after in the UK, Europe, the USA and particularly in the major developing economies.

Successful graduates from this course will possess knowledge of both creative design and management processes, which can support applications for leadership positions in this area. These positions are part of a company’s strategic objectives and represent a career base for leadership progression within the organisation.

The course can support successful graduates in their applications for management, leadership and reporting roles over a wide area of professional creative disciplines including Graphics, Product Design and Fashion, and to have an understanding of the business contexts of creative activity within industry.


To prepare students for the challenges of the global employment market and to strengthen and develop their broader personal and professional skills Coventry University has developed a unique Global Leaders Programme.

The objectives of the programme, in which postgraduate and eligible undergraduate students can participate, is to provide practical career workshops and enable participants to experience different business cultures.

Visit the Design Management - MA page on the Coventry University website for more details!




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