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Course content

Learn how to convert innovation and creativity into business success through effective design management. Taught by experts with extensive research experience and industry knowledge, this degree opens up career possibilities in a wide range of sectors.

Introducing your course

The MA Design Management explores the effective use of design in a business context, encompassing product design, process design, service design and brand design. You’ll gain an understanding of the whole design management cycle, from the identification of market trends and use of research to inform the design process, through to branding, marketing, after-sales and product recycling. The programme is taught by academics with industry experience and research expertise, including specialist knowledge of the relationship between design and finance, and design and law. They use interactive activities such as practical mini projects, study visits to London museums and a simulation workshop to consolidate your learning. In addition, guest lectures by external practitioners offer industry insights and a chance to build your networks. Taught within a creative art school environment, the course offers the academic rigour that you would expect from a Russell Group university, and you’ll graduate with knowledge and skills that will enable you to advance in a wide range of sectors.


This course will be of interest to those from a design background who want to advance their career through a greater understanding of the design management process, or to those with a business background who are interested in focusing on design management. Our students include recent graduates and those with professional experience.

Click here to download the full Programme Specification. 

Career Opportunities

The MA Design Management will prepare you for a role in design management, brand management, design research and other managerial positions that relate to the product or service design process

Our graduates have gone on to work for in-house design teams at major companies such as Evian, Tank Innovation, iFLY TEK and Apple, and for market research companies and television companies. Some have become university lecturers and others are undertaking PhDs. Former students have also set up their own design management consultancies.


Core/Compulsory modules: Professional and Academic Skills, Strategic Design Management and Marketing, Design Management.

Optional modules: Sustainability, Creative Thinking & Problem Solving, Digital Cultures, Entrepreneurship, Experimental Publishing, Exploring the Visual Language of Display, Global Marketing, Visual Culture.

Visit the Design Management - MA page on the University of Southampton website for more details!





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Recipient: University of Southampton

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