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Course content

Do you have a keen interest in the value of creativity and design and how this can best be used as a strategic tool for organisations?

The MA Design Management course will allow you to harness the power of design and innovation in a corporate context.

Offering industry engagement in fashion management or design strategy and innovation, you will develop transferrable design knowledge that will enable you to recognise the value of design and provide effective leadership and management within this sector. You will also have the opportunity to undertake a series of collaborative projects with third parties or organisations currently working within this industry.

On completion of this course you will leave with an in-depth understanding of how design can contribute to leadership, sustainability and business or social innovation, in addition to possessing the necessary skills to build and manage organisational growth through the development and launch of new products, services and brands.

Learn From The Best

Our academic team is made up of research-active experts with extensive knowledge of the design industry. This knowledge is integrated into all aspects of their teaching to ensure that all content within this course is relevant to the workplace and current and emerging trends.

All staff within this department have a strong commitment to developing your skills and knowledge by developing your critical thinking and your ability to apply your skills to complex real-world problems.

They will be there to support you through every step of your course, ensuring you leave with confidence and full understanding of all aspects of this dynamic industry.

In addition to our teaching staff, you will also have access to specialist communities of practice that will provide the foundation for your learning journey through research networks and cross-organisational collaboration. These communities will provide industry engagement in design strategy and innovation or fashion management.

Teaching And Assessment

The MA Design Management course incorporates learning through investigation and the application of design methods in a business context.

The theory-based aspect of the course covers essential elements such as creative thinking, intellectual property, inter-cultural communication, research principles, reflective practice, contemporary influences and commercialisation.

These contextual modules provide the perfect foundation for the remainder of your degree, which develop your understanding the field of design management.

Teaching is delivered via a mix of lectures, seminars and tutorials, which are assessed by coursework and design projects. You will also have the opportunity to participate in collaborative projects and, where possible, field trips to allow you to put your skills into practise in a real-world context.

Upon completion of the taught modules, you will undertake research report under the supervision of your dedicated tutor who will provide advice and guidance at all stages.

Module Overview

DE7001 - Design Thinking (Core, 30 Credits)

DE7002 - Design Process (Core, 30 Credits)

DE7003 - Project / Thesis (Optional, 60 Credits)

DE7003 - Project / Thesis (Core, 60 Credits)

DE7006 - Design Management 1: Articulating Design Value (Core, 30 Credits)

DE7007 - Design Management 2: Strategy (Core, 30 Credits)

EF0126 - E.S.A.P. in FADSS Level 7 (Optional, 0 Credits)

Learning Environment

This course is delivered at the Northumbria School of Design, which is located at City Campus East – a dedicated learning space that is located within Newcastle city centre.

Throughout the duration of your course you will have access to state-of-the-art facilities such as our University library – which is ranked in the top three in the UK – and well equipped working space, The Hub, which is open 24 hours a day, seven days a week.

Your learning experience will be enhanced though the use of technology and learning materials such as module guides, assessment information, lecture presentation slides and reading lists will be available via our innovative e-learning platform, Blackboard. You can also access student support and other key University systems through your personal account.

Research-Rich Learning

The MA Design Management course is taught by our team of research-active academics who incorporate their individual areas of specialism into the course’s contextual modules to ensure they reflect the realities of the design industry and today’s modern working environment.

The development of your own research skills is at the core of the MA Design Management course content and you will develop research-informed methods of understanding the complexity inherent in real-world situations. These methods will enable you to make better decisions, advance the field of your practice and add new knowledge that will help you perfect your skills in your own particular discipline.

Supported by subject specialists and industry networks, you will also have the opportunity to join an expert-led community of practice in focussed on design strategy or fashion management to further enhance your learning experience.

Your Future

Once you have completed the MA Design Management course you will possess an in-depth understanding of how to harness the power of design within a corporate context. You will also be suitably qualified to take on managerial and leadership roles within the design sector.

This course will prepare you for broad range of jobs within design companies, private organisations and the public sector, in addition to specialist jobs within your chosen specialism. Completion may also enhance promotion prospects in some professions.

This course will also provide you with a strong foundation for progression to PhD studies.


Visit the Design Management - MA page on the Northumbria University website for more details!

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