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The Bord Bia mission statement is: “To drive the commercial success of a world-class food, drink and horticulture industry through market insight and partnership with industry.” The food and beverage industry is Ireland’s oldest industry and biggest employer, and is set to see major investment, innovation and growth over the coming years. Year on year growth for 7 years in a row has seen our exports grow to over €11bn. Many global companies are choosing to locate their innovation, R&D, and technology centres in Ireland. To achieve their growth ambitions, they are looking for appropriate, novel, insight-led innovations to launch in Ireland and abroad.


We want to help them by building world-class talent in the area of innovation and design thinking* for the food, beverage and horticulture industry. If you are a graduate with a primary degree (or significant experience) and would now like to embark on the next chapter in your career in the food industry, this opportunity has your name written all over it. Bord Bia is looking for talented individuals to take an MSc in Design Innovation while doing practical, hands-on, insight-led innovation projects with leading Irish food, beverage and horticulture organisations. We want to create, train and educate the next generation of global consumer-focussed innovators.

Course Structure

This course commences in November. It is a 20 month full-time MSc run by Maynooth University. Successful applicants will be fully funded and will receive an annual bursary of €20,000 to cover living and some travel expenses. The initial two months will involve extensive induction with Bord Bia first, then with Maynooth. You will be spending some time with Deloitte Digital learning about Customer Journeys and Customer Experience mapping. You will meet key executives in BordBia and Maynooth and you will study modules on category Management and Brexit. From January, you will join the formal MSc modules and will attend classes in Maynooth five days per month. Your assignments will be project based and, you will be placed with a host company, working on building their innovation capability and their pipeline. In summer 2018, you will be visiting some international exemplars of global best practice in Switzerland. Two more semesters of course work follow with a capstone project as the finishing element of the programme. You will be graduating in February 2020 with a superb qualification as well as valuable experience in food innovation and a super industry contact list.

Visit the Design Innovation (MSc) (food) page on the Maynooth University website for more details!




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