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Course content

Our MA Design, Innovation & Brand Management course gives you the opportunity to study a combined curriculum that will significantly improve your professional and managerial capabilities.

Our course at UCA Epsom encourages you to consider the value of branding in today's competitive global environment, where organisations continue to compete in overcrowded markets. As consumers become more sophisticated and the plethora of products more similar, the need to differentiate through emotional attachment has become increasingly important.

The key to successful brand development is an understanding of its synergistic relationship with innovation. The popular view has been that branding is connected with logos, advertising and manipulation, whilst innovation is to do with more process-orientated development.

For us, branding is about delivering a rewarding experience to customers, while innovation is about an organisational effort aimed at differentiating a company through original value creation. In other words, each is inextricably linked yet individually defined.

As a student on this course, you'll benefit from working alongside students on the MA Graphic Design, MBA Creative Industries Management and MA Fashion Management & Marketing courses.

Industry Partners

Our course greatly benefits from its location in relation to London, and from our ability to attract top industry practitioners as visiting lecturers.

You'll also have the opportunity to:

-Visit exhibitions

-Take part in conferences and industry events

-And use advanced study facilities such as the British Library and the City Business Library.

Careers

Graduates from MA Design, Innovation & Brand Management work in a variety of exciting careers such as:

-Brand and design management

-Art direction

-Marketing

-Client account handling

-Account planning

-Strategic planning.

Virtual Media Space

Visit our Postgraduate Virtual Media Space to find out more about our courses, see what it's like to study at UCA and gain access to our campus virtual tours.


Visit the Design, Innovation & Brand Management - MA page on the University for the Creative Arts website for more details!

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