Our MA Design, Innovation & Brand Management course gives you the opportunity to study a combined curriculum that will significantly improve your professional and managerial capabilities.
Our course encourages you to consider the value of branding in today's competitive global environment, where organisations continue to compete in overcrowded markets. As consumers become more sophisticated and the plethora of products more similar, the need to differentiate through emotional attachment has become increasingly important.
The key to successful brand development is an understanding of its synergistic relationship with innovation. The popular view has been that branding is connected with logos, advertising and manipulation, whilst innovation is to do with more process-orientated development.
For us, branding is about delivering a rewarding experience to customers, while innovation is about an organisational effort aimed at differentiating a company through original value creation. In other words, each is inextricably linked yet individually defined.
As a student on this course, you'll benefit from working alongside students on the MA Graphic Design, MBA Creative Industries Management and MA Fashion Management & Marketing courses.
Our course greatly benefits from its location in relation to London, and from our ability to attract top industry practitioners as visiting lecturers.
You'll also have the opportunity to: -Visit exhibitions -Take part in conferences and industry events -And use advanced study facilities such as the British Library and the City Business Library.
Graduates from MA Design, Innovation & Brand Management work in a variety of exciting careers such as: -Brand and design management -Art direction -Marketing -Client account handling -Account planning -Strategic planning
"I loved life in Epsom and the environment at UCA was brilliant. The tutors were all very encouraging and really helped to push each student to reach their potential. I’m jealous of students who are just starting out on the course as I would love to go back and start again myself!"
A good honours degree (normally 2.1 or above) or equivalent qualification in your chosen subject or a related discipline and/or relevant work experience, demonstrating your ability to study at postgraduate level.
Recipient: University for the Creative Arts
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