Our course at UCA Epsom encourages you to consider the value of branding in today's competitive global environment, where organisations continue to compete in overcrowded markets. As consumers become more sophisticated and the plethora of products more similar, the need to differentiate through emotional attachment has become increasingly important.
The key to successful brand development is an understanding of its synergistic relationship with innovation. The popular view has been that branding is connected with logos, advertising and manipulation, whilst innovation is to do with more process-orientated development.
For us, branding is about delivering a rewarding experience to customers, while innovation is about an organisational effort aimed at differentiating a company through original value creation. In other words, each is inextricably linked yet individually defined.
As a student on this course, you'll benefit from working alongside students on the MA Graphic Design, MBA Creative Industries Management and MA Fashion Management & Marketing courses.
Our course greatly benefits from its location in relation to London, and from our ability to attract top industry practitioners as visiting lecturers.
You'll also have the opportunity to:
-Take part in conferences and industry events
-And use advanced study facilities such as the British Library and the City Business Library.
Graduates from MA Design, Innovation & Brand Management work in a variety of exciting careers such as: