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Design and visualisation plays a key role in many of today’s businesses and organisations. From designing complex animations, brand identity, 3D products, virtual interiors, landscape, architectural visualisation and new conceptual designs, employers look for graduates with creativity and knowledge-based software skills.

You can choose to study from a variety of cross disciplinary MA modules in which to learn how to apply design visualisation techniques and strategies. Choose from areas such as product design, interior design, graphic design and various other specialisations.

What's covered in the course?

This course will enable you to further develop your skills and competencies as a 3D design visualiser with an understanding of the design process. You will be taught how to make important critical decisions, how to devise visualisation strategies, design methods and how to use these skills across a range of disciplines.

You will learn how to evaluate, choose and apply relevant theories, concepts and techniques to the solution of design and the knowledge that underpins it. This knowledge and the transferable skills you will develop will help you to succeed in a competitive industry. 

You will have the opportunity to engage with Live Projects within the curriculum, offering unique opportunities to experience working on real projects for real clients. The learning objectives place emphasis on the process of development, rather than just focusing on the final outcome. Importance is placed not only on design quality but also on engagement practice, creative participation and how the design is developed. 

The programme incorporates frameworks for reviewing, reflecting, analysing and critiquing existing designs and techniques. You’ll graduate with a solid understanding of design visualisation, as well as how to apply different visualisation techniques to different situations. 

You will study at our City Centre Campus Parkside Building, a five-floor building with studios and social space for students and staff to engage in creative ideas.

An external examiner reported in 2017:

"The transferable skills demonstrated by the students (including accomplished visualisation, communication and presentation skills as well as sound analytical thinking) was a particular strength of the course. These transferable skills indicate a strong emphasis within the cohort on employability." 

Why Choose Us?

  • Ours is a contemporary, relevant and cutting-edge curriculum exposing you to a variety of new technologies.
  • Our engaging study sessions ensure you learn a range of vital skills needed for various design positions.
  • We have excellent links with industry and employers.
  • Our graduates have a track record of moving on to successful careers in which to apply their knowledge.
  • Our campus is based in the centre of a vibrant cosmopolitan city.
  • The Faculty of Arts, Design and Media is one of the UK’s largest design faculties.

Trips and visits

Trips and visits to industry, exhibitions and events vary every year according to the nature of the module aims and objectives.


Due to the intense nature of the course, placements are not possible during the course.

Enhancing your employability skills

Upon graduating you will have the skills needed for a number of roles within the design industry. Your skillset will allow you to apply for jobs in various design professions as well as roles in different visualisation sectors.

  1. Product Design and Visualisation.
  2. Interior Design and Visualisation
  3. Exhibition set design and Visualiser

Graduate jobs

Upon graduation you will possess the skills required for a number of roles within the design industry. Your skill set will allow you to apply for jobs in various design professions as well as roles in different visualisation sectors.

  • Product Design and Visualisation. 
  • Interior Design and Visualisation.
  • Exhibition set design and Visualisation.

Our students have gone on to use their acquired knowledge and skills in a variety of jobs.

  • Design practice: interior design, product design, graphic design, 3D visualisers, in-house and consultancy for TV characters, TV environments, TV motion graphics, advertising, films/VFX/PreVis, web banners and adverts, product configurators, posters (still and moving), iPads and tablet apps, historical re-constructions, e-books and magazines, architecture, video games, augmented reality, virtual reality, marketing and communications, infographics and HUD’s, navigation systems and TV/film credit sequences.
  • Design advisory services such as digital training manuals, pathfinding, interfaces and GUI’s.
  • Education, training and research – as teachers or lecturers of design-related topics.
  • Design research, as research assistants on funded projects, or as research students studying for an MPhil or PhD.

Visit the Design and Visualisation - MA page on the Birmingham City University website for more details!




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Recipient: Birmingham City University

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