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Course content

About the course

This MA prepares students from design and other creative disciplines to apply their knowledge and skills in the branding domain.

The course develops your high-level skills and creative thinking, helping you learn how to clearly communicate strategies for successful brand building, futures forecasting and change management.

During the course you will also gain valuable industry insight from design and branding professionals who are part of Brunel’s extensive network of industry contacts. You will complete an individual design project, supported by personal supervision, and complete a final year dissertation on your specialist subject of choice.

Aims

All organisations use design, but few master its use strategically. This course provides the skills and knowledge to students wishing to enter this exciting and rewarding field of endeavour.

We were one of the first Masters programmes, globally, that sought to explain the relationship between branding and design and the importance of applying a strategic approach using design thinking, design methods and process. Today we remain a unique course internationally and attract students from all over the world, from different creative and design backgrounds, both with one purpose - to become masters of design strategy.

By the time you graduate you will be equipped to:

effectively apply design to create and deliver innovative brand propositions
creatively communicate brand values and deliver brand experiencein engaging and meaningful ways through a combination of tangible and intangle design
demonstrate expertise in your chosen specialism in exciting fields, such as branding for the collaborative economy
critically evaluate the roles and potential benefits of design in brand strategies
show personal initiative in addressing challenging issues that are relevant to the design industry.

Course Content

The balanced combination of critical examination and rigorous academic research and creativity is a unique characteristic of Brunel's MA programme. You will do a three-phase programme:

Phase One Modules: Taught Element (September - December)

Strategic Design Management
Branding Strategy Studies
Innovation Strategy and Management
Design Research

Phase Two Modules: Taught/Tutored (January - April)

Design and Branding Futures: Seminar & Workshop Programme
Design and Branding Research Project 1
Design and Branding Research Project 2

Phase Three Module: Student-led (May - August)

Design Dissertation

Special Features

Brazilian week - We host an annual visit from top Brazilian designers, with joint activities organised with Brunel students. It’s an extremely exciting and rewarding experience for both our students and visitors.

Eminent speakers - Every year, our ‘Design Futures’ event offers students the chance to use their research to find design-based solutions to issues facing the world. Design Futures also features eminent guest speakers from all aspects of the design profession, who offer their views on the future of design and its role in meeting global challenges.

Industry and professional focus: London is arguably the most important design and creative capital in the world. Brunel Masters plays a key part in this vibrant landscape. Consequently students leave with a realistic and cutting edge set of skills and knowledge. A world renowned consultancy has praised Brunel design graduates for their ability to ‘hit the ground running’ – meaning they start work understanding modern branding and are able to immediately contribute to strategic thinking within a company.

International flavour: Our MA Design courses draw a truly international mix of students, creating a diverse pool of creative talent at Brunel that attracts employers.

Employability

The MA Design courses at Brunel have established links with industry. Every year the MA Team run a Design Futures module, which gives students a chance to explore future trends and scenarios, and to use research in order to find design-based solutions to issues facing the world.

As part of this initiative they invite eminent guest speakers from all aspects of the design profession to come to Brunel and give the students their views of the future, and the role that design will play in meeting global challenges. Speakers in recent years have included Sir Terence Conran, Sir George Cox, Lord Michael Bichard and Wally Olins, to name a few.

The MA Design staff also work closely with several branding and innovation consultancies, for instance, Design Bridge, NewEdge and Jane Wentworth Associates. The course also has a good relationship with trade association organisations such as Design Business Association (DBA). Working closely with these organisations has resulted in student projects, internships/work placements and also graduate employment positions.

Visit the Design & Branding Strategy - MA page on the Brunel University London website for more details!

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