DDM Strategic Marketing Intelligence

University of Groningen Economics and Business

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Full time September MA, MSc 2 years full time

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Business & Management Business Marketing - International Marketing Marketing - Market Research Groningen Netherlands On Campus

About the course

Would you like to learn how to deliver value to customers and build sustainable relationships? Then this double degree programme is for you!

The double degree programme combines the expertise in Marketing Analytics and Data Science (MADS) (formerly known as Marketing Intelligence) from Groningen with the expertise on Strategic Marketing from the BI Norwegian Business school in Oslo.

In Groningen, you will be educated thoroughly on methods that allow them to analyse and model (secondary, big) data to track the marketing performance of the firm and generate new customer insights. The information and insights generated by the Marketing Analytics and Data Science (MADS) profile are used as a basis for making research-based strategic and tactical marketing decisions.

Entry Requirements

Open to students on the Marketing Analytics and Data Science (MADS) profile of the MSc in Marketing with an average grade of at least 7.2

To be eligible for admission to this double degree programme, you can not apply for this programme as such, but you first need to follow the MSc Marketing - Marketing Analytics and Data Science (MADS) profile. After the first semester, you can apply for the add-on year in Oslo. Selection will take place based on grades and motivation.

Fees

Please see the university website for further information on fees for this course.

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Where will I study?

University of Groningen

The University of Groningen is a top 100 research university with a global outlook. We are currently ranked 80th on the Times Higher Education ranking and offer over 30 English-taught Bachelor's programmes and over Master's programmes. Founded in 1614, the university is one of the oldest research universities in the Netherlands. We are a truly international university, with over 30,000 students and 6,000 international students from over 120 different nationalities.