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Study at two top universities in the Netherlands and Germany and obtain two Master degrees

Would you like to expand and deepen your knowledge in the field of Marketing Intelligence and Management, combined with a Minor in Finance? Then this double degree programme is the Master's for you!

During the first year in Groningen, students will be educated and trained more thoroughly on methods that allow them to analyse and model (secondary, big) data to track the marketing performance of a firm and generate new customer insights. The information and insights generated by the MI function are used as a basis for making research-based strategic and tactical marketing decisions.

The second part in Münster is founded on two pillars: value-based marketing and finance. You learn how to design marketing programmes that create value for both customers and the firm and how to measure the financial implications of marketing strategies. For all students in this programme, a Master's thesis (20 ECTS) is written in Groningen and a research paper (10 ECTS) is written in Münster.

You can not apply for this double degree programme as such, but you first need to follow the MI track of the MSc Marketing. After the first semester you can apply for the add-on year in Muenster. Selection will take place based on grades and motivation. You will receive two degrees: an MSc in Marketing with MI track and an MSc in Strategic Marketing Management.

Why study this programme in Groningen?

Our Marketing department is among the top 5 Marketing departments in Europe. All programmes are research-based, combining lectures by high-quality lecturers teaching course units related to their research with, for example, guest lectures, real-life cases and simulation games.

The MSc Marketing at the University of Groningen is announced as top rated programme - Higher Education Guide Masters 2018. Moreover, the programme is internationally accredited, guaranteeing high-quality education that meets both the AACSB and EQUIS standards, a status which only one percent of business schools achieve worldwide.

After your studies

Because all our programmes are EQUIS and AACSB accredited, a standard which only one percent of universities achieve worldwide, your degree will be highly valued on the labour market.

Job examples

  • Strategic marketing consultant (national or international)
  • Market researcher
  • Customer relations manager
  • Market intelligence expert or Database analyst
  • Researcher at a university (Research Master's & PhD programmes)

FEB Career Services 

To support you in developing your career and strengthen your employability skills, our FEB Career Services empowers you to achieve lifelong success through various career services during your studies. Check: FEB Career Services.


Visit the DDM Marketing & Finance page on the University of Groningen website for more details!

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