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  DDM Marketing & Finance


University of Groningen    Economics and Business

Full time September MSc 2 years full time
Business & Management (5) Finance (14)

FindAMasters summary

Are you passionate about Marketing Analytics and Data Science, as well as Finance? Look no further than the DDM Marketing & Finance programme. In just two years, you can earn two Master's degrees from Groningen and Munster University. Gain in-depth knowledge in analysing and modelling big data to track marketing performance and generate customer insights. Learn how to design marketing programmes that create value for both customers and the firm, while also understanding the financial implications. With top-quality lecturers, real-life cases, and international accreditation, this programme guarantees high-quality education and excellent job prospects in multinational companies. Take the first step towards a successful career in marketing and finance.

About the course

Would you like to expand and deepen your knowledge in the field of Marketing Analytics and Data Science and Management, combined with a minor in Finance? Then this double degree programme is for you!

In Groningen, you will be educated thoroughly on methods that allow them to analyse and model (secondary, big) data to track the marketing performance of the firm and generate new customer insights. The information and insights generated by the Marketing Analytics and Data Science (MADS) profile (formerly known as Marketing Intelligence) are used as a basis for making research-based strategic and tactical marketing decisions.

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Entry Requirements

To be eligible for admission to this double degree programme, you can not apply for this programme as such, but you first need to follow the MSc Marketing Marketing Analytics and Data Science (MADS). After the first semester, you can apply for the add-on year in Münster. Selection will take place based on grades and motivation.

You can find the rest of the entry requirements on the institution website View Website


 Course Content

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Where will I study?

Where is University of Groningen

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DDM Marketing & Finance DDM Marketing & Finance 09/12/2021 09:51:59
DDM Marketing & Finance
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