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DDM Advanced International Business Management and Marketing

Study at two top universities in the Netherlands and Norway and obtain two Master degrees in 1.5 years

What are the differences in leadership styles and management within multinationals from different countries? How do you develop a 'sharp eye' for the processes in which multinationals operate?

This 90 ECs double degree master (with Newcastle University Business School) gives you the opportunity to engage with the issues experienced by internationally orientated organisations. You learn to use analytical frameworks drawn from marketing, corporate governance and international business theory.

In the programme, you will learn to approach issues in global management with an open mind and how to deal with them systematically and creatively. Your analytical and professional set of skills will be expanded to include the latest theories and tools in developing strategies for managing multinational enterprises and for firms to operate across borders.

Specific attention is paid to comparative analyses of countries, institutions, cultures and, of course, companies and their strategies. You will be trained to apply this knowledge to the development of company strategies, instruments and processes. You will also learn to analyse the purchasing and sales markets in different countries, understand various institutional environments and develop policy proposals. The programme further offers the opportunity to focus on either the Energy Focus area or the Sustainable Society Focus Area area. At the end of your studies, you will receive an MSc in International Business & Management from the University of Groningen, one of Europe’s top tier business schools.

The content of the programme is continuously being evaluated and improved in consultation with students, lecturers and the business community, for instance through the Advisory Board. Directors and managers from Akzo Nobel, Heineken, ASM, VimpelCom and Charity Fund Rijsholt are represented in the Advisory Board.

Why study this programme in Groningen?

A unique combination of two degrees that let you develop a 'sharp eye' for the processes in which multinational enterprises can operate. You will acquire advanced knowledge of international business management and marketing theories and learn to conceptualise real-world problems. It's an internationally accredited programme, ensuring a high quality education that meets both the AACSB and EQUIS standards, which only one percent of universities reach worldwide.

After your studies

The degree has been designed for individuals who aspire to a career in international business management and will prepare students for a range of positions in international, multinational or transnational companies. Participants will be able to analyse the markets in different countries and will understand the processes within which multinational enterprises operate.

On a practical level, you will develop an understanding of and applied skills in:

  • Multi-stakeholder perspectives in respect of the management challenges bought about by increased globalisation including: the implications of international organisation (merger/acquisitions and alliances); relationships between Headquarters and subsidiaries and international aspects of corporate governance.
  • The international aspects of financial management and the associated financial risks of international business.
  • The implications of leadership and top management team composition for managing within, and across national borders.
  • Advanced knowledge of analytical frameworks and tools useful for the measurement and explanation of market performance and consumer behaviour.
  • Critical analysis in the context of the activities of a business, government and non-government organisations.

FEB Career Services 

To support you in developing your career and strengthen your employability skills, our FEB Career Services empowers you to achieve lifelong success through various career services during your studies. Check: FEB Career Services.


Visit the DDM Advanced International Business Management and Marketing page on the University of Groningen website for more details!

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