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Whether you take the train, buy something online or make an insurance claim, virtually everything you do contributes to the vast amount of data collected. Clever analysts help companies and organisations to benefit from this important resource. In the Data Science and Marketing Analytics programme at Erasmus School of Economics, students focus on the tools and skills that are needed to analyse so-called Big Data and turn it into meaningful insights.
Data Science and Marketing Analytics combines theory and practice from computer science, marketing, economics and statistics in such a way that the potential of Big Data can be used successfully to create greater value for consumers and firms. It offers our students a thorough understanding and knowledge of a wide range of techniques that can
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See the website for details.
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Based in Rotterdam, the economic and logistics centre of Europe, Erasmus School of Economics has provided excellent education and produced excellent research for over a century. The School has played host to many of the world’s experts in their fields of research and boasts the first Nobel prize in economic sciences, awarded to Jan Tinbergen in 1969.Read more
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