Data Science and Marketing Analytics (MSc)


Erasmus School of Economics Masters Programmes

Full time September MSc 1 year

About the course

Whether you take the train, buy something online or make an insurance claim, virtually everything you do contributes to the vast amount of data collected. Clever analysts help companies and organisations to benefit from this important resource. In the Data Science and Marketing Analytics programme at Erasmus School of Economics, students focus on the tools and skills that are needed to analyse so-called Big Data and turn it into meaningful insights.

Data Science and Marketing Analytics combines theory and practice from computer science, marketing, economics and statistics in such a way that the potential of Big Data can be used successfully to create greater value for consumers and firms. It offers our students a thorough understanding and knowledge of a wide range of techniques that can

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