Data and Marketing Analytics MSc

University of Westminster    Marketing

Full time September, January MSc 1 year
Business & Management (5) Computer Science (8)

About the course

Our Data and Marketing Analytics MSc addresses contemporary business challenges, focusing on data-driven decision-making for marketing success.

On this course, you’ll gain skills in interpreting real-time analytics, understanding consumer behaviour and optimising marketing strategies. You’ll be equipped with the essential tools for navigating the digital marketing landscape, blending marketing expertise with analytical skills.

As businesses evolve, our commitment to diversity, equity and sustainability ensures that you will contribute to a forward-thinking and socially responsible approach to data. This commitment perfectly aligns with the evolving needs of companies in today's global market.

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Entry Requirements

A minimum of a lower second class honours degree (2:2).

Relevant degree disciplines include business studies, economics, geography, management, and operation research. However, students with qualifications in other disciplines such as engineering, environmental sciences, the humanities and languages are also encouraged to apply.

If your first language is not English, you should have an IELTS 6.5 with at least 6.5 in writing and no element below 6.0.

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Where will I study?

Where is University of Westminster
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