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Course content

Culture and heritage are the sinews of a society. In an era marked by rapid change, ambitious and critical cultural leaders are required to foster the cultural core of a sustainable society.

Culture defines humanity. Managing the valuation and transmission of culture through policy, entrepreneurship, and education across generations is therefore a key responsibility for a sustainable society. In our modern society, culture has to be negotiated as it is shaped by digitisation and new media, ethnic and cultural diversity, changing audiences and economic circumstances, dwindling public funds, and a loss of shared historical awareness. The mission of the Master's track Cultural Leadership is to educate future leaders in the cultural domain, both national and international, enabling them to carry culture forward in a critical, sustainable, and creative manner. The programme equips students with essential scholarly expertise and analytical and strategic skills.

In order to broaden our students’ outlook on their own cultures and provide them with the opportunity to exchange ideas with peers, we have joined forces with Roma Tre University. In the second semester students spend three months in Rome. The period ends with a Spring School at the Royal Netherlands Institute in Rome (KNIR).

Job prospects

Cultural Leadership graduates find jobs as:

  • cultural entrepreneurs, designing, promoting, and organizing cultural events on a variety of scales: from (inter)national festivals to regional and local projects;
  • cultural administrators, policy makers, and educators, working on different levels of government, public foundations, and pedagogical institutions;
  • cultural media critics, working in print, audio visual, and electronic media.

Visit the Cultural Leadership (research) MA page on the University of Groningen website for more details!

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