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If you are fascinated by our changing cultural life across the world and you want to experience being involved in communication the the festivals and events we have on offer globally, the cultural and creative communications programme offered by Aberdeen will help you towards that goal. In Scotland alone there are many famous festivals such as the Fringe and Edinburgh Festival, the Fireballs Festival in Stonehaven near Aberdeen, Uphelia in Shetland, and the Cullen Skink contest in Cullen to name just a few. The programme is very exciting as it is multidisciplinary and you can choose a variety of different options in line with your own interest areas. This is not just a typical communications programme in the sense of simply writing press releases or articles, it offers you the chance to get involved in the build side of things and the actual communication of exhibitions themselves too.

You may be interested in bringing static objects to life from museums, you may be interested in the type of environment in which audiences engage with culture, or have an interest in Northern World.  You learn some very useful skills within marketing and creative writing to enable you to bring creativity to life to promote creativity to others.  Other optional courses include art history, archives, curating exhibitions and Cultural Property Law. If your interests lie in museums you acquire plenty of all round skills to communicate within marketing, exhibitions and events. If you want to go into a gallery setting you still acquire these all round skills but your interests will be more in the fine art world specifically, though some museums often provide galleries. The business skills you can learn are very useful to market, protect and lead teams within the creative sector.

Career opportunities can be as varied as the courses you study or you can choose to specialise within specific areas of the arts. You can work in museums, private and public collections, galleries (Contemporary and Historic), heritage attractions, castles, stately homes, arts organisations and charities, local government and arts initiatives, festivals and within marketing for these areas. You can also work as a journalist, PR professional and researcher.

Courses listed for the programme

Semester 1


Compulsory Courses

  • Public Engagement for the Arts


  • The Museum Idea
  • Understanding People and Environment
  • Northern Worlds
  • Marketing Management
  • Introduction to Art History for Business
  • Creative Writing Iii Non - Fiction
  • Introduction to Visual Cultural and Theory
  • Communication Theory and Analysis

Semester 2


  • Managing Self and Others
  • The Leadership Challenge
  • Approaching Archives
  • Northern Peoples and Cultures
  • Cultural Property Issues: Law, Art, and Museums
  • Developing A Theory of Practice: Learning and Museums
  • Curating an Exhibition

Semester 3


  • Dissertation in Cultural and Creative Communication

Find out more detail by visiting the programme web page

Visit Us – Aberdeen, Online In Your Country

Why study at Aberdeen?

  • Aberdeen has been teaching arts and humanities since the inauguration of Kings College in 1495. It is packed with museums, artefacts, galleries, architectural interest and art in all formats. You also have access to texts, scripts, paintings and other works of art from all ages pertinent to significant works being produced in Scotland and beyond
  • The city offers you a great art gallery and several museums with paintings and art forms from all centuries and travelling exhibitions
  • You are welcome to attend events across arts and humanities subject areas and research centres
  • You gain hands on experience at Aberdeen within its museums and galleries with plenty of first class art from all ages both at the University and at the art gallery in the city centre. Aberdeen also offers very wide ranging museums and is on the famous 'Castle Trail' of properties owned by the National Trust for Scotland. These properties also offer you the opportunity to volunteer and become involved in the National Trust for Scotland to gain valuable voluntary experience and learn more about the range of art on offer.

Where you study

  • University of Aberdeen
  • 12 Months Full Time or 24 Months Part Time
  • September start

International Student Fees

Find out about fees

*Please be advised that some programmes have different tuition fees from those listed above and that some programmes also have additional costs.


View all funding options on our funding database via the programme page

Entry Requirements and Study Support

Living in Aberdeen

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Campus Facilities

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Other Related Degrees

Visit the Cultural and Creative Communication MSc page on the Aberdeen University website for more details!





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