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  Cross-Cultural Communication and International Marketing - MA


Newcastle University    School of Education, Communication and Language Sciences

Full time & Part time September MA 1 year full time, 2 years part time
Business & Management (5) Communication & Media Studies (7)

FindAMasters summary

The MA in Cross-Cultural Communication and International Marketing at Newcastle University offers a unique opportunity to delve into the world of global marketing and intercultural communication. This programme equips students with a thorough understanding of marketing theories and their practical application in real-world business scenarios. With a focus on global communications and brand management, graduates gain valuable knowledge sought after by international employers. The programme offers a range of modules to choose from, allowing students to tailor their learning to their interests and future goals. Entry requirements include a 2:1 honours degree in various disciplines or relevant professional experience.

About the course

The International Marketing pathway is a specialism on the Cross-Cultural Communication MA. You will study international marketing and intercultural communication.

Newcastle University Business School (NUBS) academic staff deliver this specialist pathway. You'll gain a thorough understanding of marketing theories. You'll also learn how to apply them to real-world business challenges.

The Master's will equip you with relevant research techniques. You'll use these to investigate and critically analyse international marketing issues.

This pathway focuses on issues surrounding global communications and brand management. International marketing and international brand management employers will value this knowledge.

Read more about this course

Entry Requirements

A 2:1 honours degree, or international equivalent, in the following disciplines:

- Anthropology
- Communication
- Ethnography
- Intercultural Communication
- International Relations
- Linguistics
- Philosophy
- Psychology
- Politics
- Social Anthropology
- Social Psychology
- Sociology
- TESOL
- Modern Foreign Languages
- Accounting
- Advertising
- E-Commerce
- Economics
- International Trade
- Management
- Marketing

We will consider your application if you are a graduate in any of the following disciplines, and have relevant professional experience (for example in an international organisation or a cross-cultural context):

- education
- area studies
- English
- geography
- history
- law
- translation


 Course Content

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Where will I study?

Where is Newcastle University
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