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Cross-Cultural Communication and International Marketing - MA


Newcastle University School of Education, Communication and Language Sciences

Full time & Part time See Course MA 1 year full time, 2 years part time

About the course

The Cross-Cultural Communication and International Marketing MA provides theoretical, research and practical training in areas of international and intercultural communication and international marketing. It focuses on rapidly developing issues surrounding global communications and brand management.

The International Marketing pathway is a specialism on the Cross-Cultural Communication MA. It is designed for students who wish to combine the study of cross-cultural communication with developing their knowledge of international marketing.

This specialist pathway is delivered by academic staff in Newcastle University Business School (NUBS). It provides the chance to gain a thorough understanding of marketing theories and how to apply them to real-world business challenges.

The pathway

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Entry Requirements

A 2:1 honours degree, or international equivalent, in the following:
Anthropology
Communication
Ethnography
Intercultural Communication
International Relations
Linguistics
Philosophy
Psychology
Politics
Social Anthropology
Social Psychology
Sociology
TESOL
Modern Foreign Languages
Accounting
Advertising
E-Commerce
Economics
International Trade
Management
Marketing

If you are a graduate in any of the following, we may also consider your application: Education, Area Studies, English, Geography, History, Law, Translation.

Work experience in an international organisation or cross-cultural context is desirable, but not essential.

We will also consider your application on an individual basis if you have lower or non-standard qualifications and relevant teaching or professional experience.


Course Content


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