The cultural industries are a range of activities that focus on the social and economic potential of creativity. This programme will give you an advanced, in-depth understanding of how creativity functions in organisations and the best management practices for creating, circulating and commercialising ideas, knowledge and information, at local, national and global levels. The UK has the largest creative sector in Europe and government and business increasingly recognise its critical importance in generating jobs, wealth and public engagement. This increasing prevalence makes it critical to understand the particularities and principles that are key to managing the skill and talent that power sectors such as advertising, architecture, art and crafts, design, film and video, music, theatre and the performing arts, publishing, TV and radio, and computing and digital design.
This programme is ideal if you want to develop a focused, practical understanding of the creative industries and the management principles, challenges and practices that you will encounter in this sector. We will consider the theoretical foundations of management within the creative industries, but we will also look at real-life applications of this theory, the realities of contemporary professional practice, and how you can create business value through strategic management, innovation and design. This combination of practical insight and analysis of real-world issues will enhance your career development and equip you for a range of management roles.
This programme is uniquely shared across our School of Business, Economics and Informatics and our School of Arts, sharing expertise, knowledge, ideas and research across 2 renowned centres of academic excellence.
London is the heartland of the UK’s cultural sector, so our central London location in Bloomsbury means that one of the world’s most vibrant cultural and creative scenes is there on our doorstep for you to explore.
Graduates of this programme who wish to continue their studies will be automatically accepted on to Birkbeck’s MSc Creative Industries (Management), which involves undertaking 4 more modules and researching and writing a dissertation on an area of management within the creative and cultural industries that interests you most.
Why study this course at Birkbeck?
This course will enhance your career development with its combination of practical management modules and its rigorous analysis of the contemporary media and creative industries. This programme gives you the opportunity to cross disciplines and explore topics in arts management, computing and the digital, film and media, and management. This programme offers you the opportunity to create business value through strategic management, innovation and design. London, with its vibrant cultural scene, provides an ideal setting in which to examine how the creative industries are structured, the roles available within the sector, and the importance of entrepreneurship and innovation to creativity. Birkbeck has a strong research record in the field of the cultural industries and is a centre for excellence in the related field of innovation research. Many Birkbeck students work in, or have professional experience, in the industries under consideration. This provides strong networking opportunities with fellow students and Birkbeck alumni, with potentially beneficial impacts on your career development. We engage in significant collaborative research and have excellent contacts with many public and private sector organisations, professional bodies and researchers at other academic institutions. Based in the School of Business, Economics and Informatics, Birkbeck's Department of Management is an internationally recognised centre of excellence in teaching, research and consultancy in the broad field of management. Our academic staff are active researchers, as well as enthusiastic teachers, and they regularly publish cutting-edge research. We offer students of all ages and backgrounds a chance to study either part-time or full-time and to gain an internationally recognised University of London qualification.