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The creative industries are made up of businesses and entrepreneurs that have creativity and content that is protected by copyright as a central part of their business model. The creative industries include sectors such as design, film and TV, publishing, the performing arts, music, advertising and gaming.

Creative workers and leaders exhibit different skills and approaches to other business sectors, and individuals with creative talent require business management and innovation skills in order to venture out leading creative enterprise. The Creative Enterprise MSc is uniquely positioned to help you respond to these evolving challenges.

Having developed some experience into the industry, this course combines your creative practice and management skills and supports you in developing your professional potential, whilst gaining valuable industry links.

The programme benefits from the location of being a short walk away from Leicester’s Cultural Quarter and technology parks, and from close working relationships with creative organisations. Local creative workers and companies co-teach on the programme and offer creative industry mentoring and executive placements to boost your employability in the field.

Course modules

Business of the Creative Industry Company

The module provides students with an overview of the creative industries and their contribution to the creative economy. It will examine how creative businesses operate, how they can thrive, and what factors are important for driving their success.

Developing Enterprise

This module demonstrates that being enterprising and entrepreneurial is about taking calculated risks, creating change, making a difference, and having a positive impact across society and communities.

Business of the Creative Industries Environment

The module provides students with an overview of the creative industries ecosystems and explores the relationship between creativity, business, and key operating environments.

Creative Technologies

This module focuses on leading edge digital technologies and their impact on the creative industries, providing students with an understanding of the practice and theory of creative technologies.

Global IP Management

The module provides students with critical legal knowledge about intellectual property and commercialisation of talent and ideas. Students work with intellectual property in the context of creative activities such as inventions, literary and artistic works, symbols, names, and images. 

Smart Cities

Through real projects, students will have the opportunity to see at first hand, how a city’s new digital technologies and new forms of working, call for new smart solutions, and the role that different stakeholders, including citizens play in this. The module adopts service learning and problem based learning as the key learning approaches.

 

And a choice of two elective modules:

Integrated Brand Management

This module introduces students to the importance of the brand narrative analysis in creative enterprises, and the ability to identify the brand ethos and the unique brand narrative organisations and activities.

Marketing for the Creative Entrepreneur

This module introduces students to the importance of industry analysis as part of the corporate strategy theory. Students will get the opportunity to reflect on the structure and dynamics of their industry, its strategic groups, and the positioning of key competitors.

Design as a Strategic Business Tool

As an introduction to design, this module offers students the opportunity to consider the unity of a design process in creative business ventures. Through this module, students will learn how to use the design process to define and solve problems, and use feedback in the business planning process.

Cultural Policy and Planning

This module introduces students to cultural policy; the theory and practical applications of cultural policy and planning, and the impact on aspects of economic development, social inclusion, and place promotion.

The Business of the Performing Arts

This module will provide an understanding of the business models that support the performing arts; both those that generate profits and those that build communities and civic identities. Focusing mainly on theatre, music and musical theatre, this module offers practical case studies and opportunities to experience England's inspirational performing arts.

Managing Business Web Presence

This module will provide students with practical knowledge of web design, including knowledge of initiation of web design, and the design and use of websites in the business environment. Students will have the opportunity to work with a company in building a portfolio as a solution to an existing web problem, and leading to a proposal for a commercial web offering. 

Global Markets

This module examines the key issues involved in developing new international markets and the role of the design manager and entrepreneur in enabling design and creative businesses to compete effectively in the global economy.

 

Either:

Entrepreneurship Project

This project offers an opportunity to turn a business idea into a business plan, to conduct primary research on the viability of the plan and receive feedback from experts.

Or

Creative Research Project

This project offers students the opportunity to develop and demonstrate skills acquired from the taught course in the creation, development and realisation of a negotiated creative research project.

Creative Start-Up Residency

Leicester Castle Business School, in conjunction with strategic partners in Leicester, will be offering a 9-months residency to one successful creative graduate to set-up a new creative business in Leicester. The residency, with a combined package of support of £10,000, will commence in September/October 2018. 

Find out more here

Teaching and assessment

The aim of this programme is to strike a balance between assessment methods such as, presentations, time-constrained assessments, case analysis and reports. Part of the rationale for this mix is to assess different skills which enable you to collect, prioritise, assimilate and disseminate information in different contexts. This approach also allows the opportunity to explore specialist topics in greater depth.

Graduate careers

The course is invaluable for ambitious individuals who have some work experience in the creative industry, wanting to learn the skills needed to take an idea into a business venture. This could be through a creative enterprise or as a freelancer in the industry. Potential industries you might work in include:

  • Advertising, PR and marketing
  • Design sectors
  • Performing arts
  • Festivals and events
  • Digital and new media

Visit the Creative Enterprise MSc page on the De Montfort University website for more details!

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