The Media and Communications Pathway of the MA in Creative and Cultural Entrepreneurship allows you to build on a historical and theoretical understanding of cultural and creative industries and the development of a cultural economy to create your own creative initiatives, which might be research-based, policy-based, practice-based, or a combination of any or all of these.
The MA will be taught in partnership by a number of departments within Goldsmiths and with key individuals and organisations in the creative and cultural industries sector.
Our collective approach is to integrate entrepreneurship within the development of creative practices and to take a ‘creative’ approach to the development of new businesses and the infrastructure that supports them.
Contact the department
If you have specific questions about the degree, contact the Admissions Tutor.
Modules & Structure
The programme contains four taught modules and a further dissertation/portfolio component.
You'll have a range of choices throughout the degree enabling you to design a pathway that is most relevant to your academic, business and career ambitions.
All students take modules I and III, and you can choose between options offered in media for modules II and IV.
Attendance is mandatory for all taught sections of the programme. To encourage collaborative learning we try to teach all students together wherever possible, irrespective of their particular pathway.
Module I: Theories of the Culture Industry: work, creativity and precariousness- 30 credits Module II: Creative Practice- 30 credits Module III: Entrepreneurial Modelling- 30 credits
Module IV: Entrepreneurial Practices and Modes of Production within one creative industry sector
You can choose from two strands for this module (i) College-Based and (ii) Internship.
Delivered by the partner departments – these modules deal with creative sector issues and case studies within a specific discipline, although taking into account the cross-over with other areas – including Performing Arts (theatre and dance), Visual Arts, Music, Design, Media & Communications, Publishing and Computing. As well as studying producing companies, this would also include consideration of creative agencies relating to the above. The programme will start with the above areas but in this modular system can easily expand to include other subjects.
Computing offers Sector overview: Games and Interactive Entertainment Industries.
Design offers Sector overview consisting of: Component A – Design and Futuring, and Component B – Business and Design, or an industry placement.
Drama offers A Sector overview: Cultural Policy and Practice combined with management practice in audience development and fundraising.
Fashion offers Designing Fashion, taught by the Department of Design (subject to approval).
Media and Communications offers Either an industry placement, assessed by placement report, or an industry contextual module: Media Landscapes.
Music offers Sector overview of Music industries (a) combined with management practice in audience development and fundraising.
You will undertake an internship within an SME, Producing or Research Organisation within the cultural and creative industries. There will be initial taught/tutorial sessions on managing an internship and experiential learning and assessment would be by an analytical report on the ‘culture of management’ of the organisation. In some pathways this will be augmented by classes in specific skill areas (such as marketing) as you are likely to be working in skill-specific departments of organisations.
It is envisaged that the internship would be the equivalent of two to three days a week for three months, however each internship will be individually negotiated between you, the organisations (learning partner), and the department. Although duration and attendance pattern of each internship will vary, it will provide you with the context and experience to undertake the assessment. Please note that these module options are subject to ongoing revision. Any changes will be available at the start of the programme.
Module V: Dissertation or Project/Portfolio plus reflective analysis The content and research imperatives of the dissertation/portfolio can be developed in tutorials with staff to address your individual needs. It could range from an entirely written document researching a particular area of the cultural and creative industries to a fully developed proposal for a new business.
The programme will enable those who have previously studied an area of creative study/practice, such as computing (games and entertainment), to start a career developing a business arising from an existing or new creative practice. This may relate directly to a 'product' or 'process' arising from you own practice or to a form of 'expertise', 'consultancy' or 'knowledge'.
The programme will also equip those who wish to work within organisations that develop the infrastructure and environment for new creative businesses with the capacity to flourish in a variety of contexts.
You can expect to develop an independence and integrity in developing creative ideas. You will be able to apply entrepreneurial approaches to creative projects and demonstrate an understanding of different business models to establish a creative enterprise. You will also develop team-working and leadership skills, and effective business and communication skills.