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Course content

This unique MA programme is designed for students who intend to start and run innovative businesses where the way you do things is as important as what you do. It is based in a university but run by leading practitioners from the creative industries, ensuring you receive the highest-quality practice-based learning.

About this degree

Students learn all necessary skills using 'rapid prototyping' and 'lean' entrepreneurship tools together with inventive practices from the creative industries.

Students undertake modules to the value of 180 credits.

The programme consists of eight core modules (120 credits), and a research dissertation (60 credits).

Core modules

  • Introduction to Social Theory
  • Creative Enterprise
  • Creative Product Development
  • Collaborative Enterprise
  • Customer Development and Lean Startup
  • Entrepreneurial Finance
  • Entrepreneurial Marketing and Analytics
  • Managing the Growing Firm


All students undertake an independent research project working with a real-world mentor from the London creative start-up community and a supervisor from the Creative and Collaborative Enterprise MA teaching team. The project culminates in a 10,000-word dissertation and includes a high-quality business or new venture plan.

Teaching and learning

The programme is delivered through a combination of practical tutorials, lectures, seminars, masterclasses, and class discussion. Students are given the opportunity to attend weekly lectures from leading global entrepreneurs and venture capitalists. Assessment is through presentations, coursework, long essay, class participation, open-book and unseen examination, and the dissertation.


The MA is aimed at students who want to work in one of the nine creative sectors recognised by the Department for Culture, Media and Sport; these include advertising, architecture, IT, and the visual arts.


The creative sector now accounts for around 10% of the UK’s GDP. In recent years employment in the sector has grown four times faster than the workforce as a whole. By graduation students will have acquired a range of essential business skills, be well versed in developing and harnessing their creative powers, and will have learnt how to appreciate the environment within which their businesses will operate.

Why study this degree at UCL?

Students will learn to initiate a creative enterprise project; to apply creative arts practice approaches to enterprise and business activities; to think critically about the relationship between ethos and delivery in starting a business; to master the lean start-up skills needed to initiate, grow and establish a new enterprise; and to critically assess and reform enterprise activities.

Students follow UCL School of Management's lean start-up model and learn creative practices to provide them with the understanding, critical abilities and skill sets that will enable them to develop innovative, desirable and distinctive new products and start up the value-rich, ethos-driven companies that will take those products to market and thrive in the contemporary world.

Students have access to a wide range of innovation-focused initiatives and events at UCL, including the London Entrepreneurs' Challenge, weekly networking events and the Knowledge Exchange Associates scheme. UCL is based near London's 'Tech City'.

Research Excellence Framework (REF)

The Research Excellence Framework, or REF, is the system for assessing the quality of research in UK higher education institutions. The 2014 REF was carried out by the UK's higher education funding bodies, and the results used to allocate research funding from 2015/16.

The following REF score was awarded to the department: Anthropology

68% rated 4* (‘world-leading’) or 3* (‘internationally excellent’)

Learn more about the scope of UCL's research, and browse case studies, on our Research Impact website.

Visit the Creative and Collaborative Enterprise (MA) page on the University College London website for more details!




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Recipient: University College London

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